Responsibilities

• Create engaging visual and written content for social media, tailored for different channels and audiences – including photography, video, graphics and compelling captions. Use creativity and innovation to make the most of limited assets, thinking outside the box in order to produce highly engaging content.
• Spot great stories and find creative ways to bring them to life from across our Eden Project Communities Network and build excitement around the new Eden Project Morecambe, as well as support our national campaigns.
• Contribute to the development and delivery of the overall social media and influencer strategy, using ongoing monitoring, testing and evaluation to identify insights, optimise performance and make recommendations for improvement.
• Grow and strengthen our social media presence across multiple channels through effective community management, identifying and responding to trends and opportunities, and using audience insights to inform our approach.
• Maintain consistent brand and tone of voice across all channels, whilst adapting our content and engagement to suit each platform and audience.
• With support and direction from the Senior Digital Design Manager and Head of Marketing, design and deliver low-cost creative digital marketing campaigns that drive participation and engagement in our flagship programmes, The Big Lunch and The Big Help Out, and Greentime17, and use our social platforms to present ideas and content that encourage people to connect with one another and with nature, and take positive action for the planet.
• Work with the wider PR and Marketing team to identify key audiences, influencers and amplifiers, building relationships and delivering collaborations that extend our reach, support campaign delivery and inform social media strategy.
• Work collaboratively with the Marketing team, wider Eden team and external agencies to ensure social media is integrated across our wider communications and marketing activity, identifying opportunities to align messaging, share resources and amplify activity across channels.
• Ensure our funders and sponsors are built into key messages, and content is in line with our campaigns as well as Eden’s brand and values. Act as a point of digital support for colleagues across the wider team, guiding and training staff on best practice.
• Develop monthly reports on digital performance using social monitoring tools, implementing impactful changes that boost performance and build our audiences and engagement levels.

Requirements

• Educated to degree level, ideally within a relevant discipline such as digital marketing, creative media or visual communication.
• Marketing or a visual design or production qualification is desirable. However, evidence of appropriate professional development within social media marketing is essential.
• Several years’ experience in a similar role or environment with a proven track record of using social media to grow audiences, drive engagement, influence behaviour and encourage participation.
• In-depth knowledge of social media platforms – including Instagram, Facebook, TikTok and LinkedIn – as well as trends, tactics and optimisation required for different channels.
• Ability to advise on digital approaches and contribute to the development of strategy and direction needed to deliver campaigns and our overarching objectives.
• Digital literacy, high competency using social media’s in-app tools, and experience using social media management and analytics tools.
• Highly experienced in capturing video and photography on an iPhone, as well as strong editing and graphics skills using Adobe software – such as Photoshop and Premiere Pro – and apps such as Edits or CapCut.
• Experience of social media community management and the reputational issues associated with it.

Preferred

• Experience using professional photography and videography equipment is strongly desired.

Benefits

• Free and discounted entry to other visitor attractions
• 30 days holiday plus an extra day for your birthday (up to 35 days after 5 years’ service)
• Employee Assistance Programmes for wellbeing support and cash back on health services
• Cycle to work scheme
• Training and development
• Option to ‘purchase leave’, up to an extra 2 weeks a year
• Enhanced pension scheme (above auto-enrolment rates)
• Death in service policy (4 x annual salary)