Responsibilities

• Own the organic social strategy across all channels, aligned to brand, product and commercial priorities
• Build quarterly and monthly content plans around collection launches, campaigns, retail moments and always-on storytelling
• Define channel roles, content pillars and formats, and evolve them as platforms and audience behaviour change
• Bring a clear social point of view to cross-functional planning, making sure social is built into campaigns from the start, not adapted at the end
• Partner with our in-house content creators to make content that's native to each platform, from campaign shoots to always-on formats
• Set the standard for social-first craft, including hooks, pacing, edits, transitions, sound, on-screen text, graphics and cover frames
• Translate our campaign, product and editorial content into multiple social formats, from short-form video and graphics to teaser posts, rather than simply resizing assets
• Find new and engaging ways to communicate the brand's point of view across our channels
• Build social needs into shoot plans and shot lists, and be actively involved in shoots, events, store activations and brand moments to direct and capture content
• Work with the brand marketing team so creator content complements our own channel output

Requirements

• 6+ years in social media, including at least 2–3 years leading strategy for a brand
• A background in fashion, luxury or premium lifestyle brands
• Genuine social expertise, with deep knowledge of Instagram and TikTok, including native features, formats and algorithms, and a close eye on what's next
• A strong instinct for social-first content, including formats, edits, graphics and sound that drive engagement
• A track record of introducing new ideas and formats, and turning tests into results
• Confidence pitching ideas and making the case for them with senior stakeholders
• A proven track record of growing engaged communities and delivering measurable results
• Experience partnering with creative teams and content creators
• Hands-on shooting, editing and design ability, with confidence in tools such as CapCut, Premiere Pro, Lightroom, Photoshop, Canva or Figma
• A sharp editorial and visual eye, strong copywriting skills and an instinct for what feels on-brand

Benefits

• - Employee discount of 50%.
• - Friend and Family Purchase Scheme with 20% off.
• - Uniform allowance.
• - 25 Days holiday.
• - Enhanced Maternity and Parental Leave after 2 years.