Responsibilities

• Ownership of channel strategy, format innovation and platform growth across client accounts
• Trend mining and social media landscape listening, translating insight into strategic recommendations
• Oversight of content ideation, planning calendars and campaign strategy in line with trends and client objectives
• Talent and partnerships strategy: identification, outreach, negotiation and long-term relationship management
• Oversight of social content capture (shoot production) and art direction
• Strategic reporting against KPIs, with high-level guidance and recommendations on account growth
• Client management and counsel, including ownership of senior stakeholder relationships
• Ad hoc strategic and tactical consultancy, advising clients directly on brands, trends and opportunities
• Oversight of posting and scheduling processes, both manual and through social management platforms
• Strategic oversight of community management and engagement

Requirements

• 4+ years' experience at a social media / marketing agency, with strong evidence of leading Instagram/TikTok strategy, growth and content across multiple clients
• Proven track record of strategic account growth and client counsel
• Significant expertise in talent and partnerships management, from strategy and outreach through to negotiation and campaign delivery
• Experience within luxury hospitality is essential, with specific experience working on hotel accounts strongly preferred
• Prior experience within food, drink, hospitality or travel more broadly is highly desirable
• Examples of managing / posting high-engagement paid & organic content
• Examples of building and managing talent and supplier relationships
• Experience working with social media tools such as Sprout, HeyOrca, Pulsar, TikTok Creator Marketplace or equivalent
• Proven experience mentoring or managing a team, with the ability to develop junior team members
• Obsessed with social media and the latest trends & platform developments