Responsibilities

• On-page optimisation: meta titles and descriptions, heading structures, internal linking, and image optimisation.
• Updating and improving existing content to increase visibility, rankings and engagement.
• Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
• Writing, editing and optimising high-quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs.
• Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models).
• Learning how emerging discovery platforms impact SEO and applying relevant best practices.
• Monitoring changes in user behaviour and supporting the identification of new SEO opportunities.
• Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog.
• Working with the SEO Manager and engineers to help prioritise and validate fixes.
• Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media.