Responsibilities

• Core SEO support
• You’ll Support Day-to-day SEO Activity, Including
• On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
• Updating and improving existing content to increase visibility, rankings and engagement
• Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
• Writing, editing and optimising high-quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs.
• Search beyond Google
• You’ll help ensure elder.org is discoverable wherever people look for answers, including:
• Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)

• Learning how emerging discovery platforms impact SEO and applying relevant best practices
• Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
• Technical SEO fundamentals
• You won’t be expected to lead complex technical projects independently, but you should be confident in understanding issues, explaining them clearly, and supporting implementation.
• You’ll support the implementation of technical SEO improvements, such as:
• Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
• Working with the SEO Manager and engineers to help prioritise and validate fixes.
• Cross-channel collaboration
• This role goes beyond traditional website SEO. You’ll collaborate closely with other teams to maximise organic performance:
• Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media
• CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation
• Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices