SENIOR PERFORMANCE MARKETING & PAID MEDIA SPECIALIST

Manchester, UK (Hybrid)

Salary Not AvailableSenior LevelFreelance

Posted 2 weeks ago

Job Summary

Own and scale paid acquisition across Meta (Facebook & Instagram) and Google Ads, driving lead generation and downstream revenue while optimizing costs and conversion rates. Coordinate with content, analytics, and landing page improvements to maximize ROI across multiple brands and locations.

Lead-gen campaigns and budget scaling
Retargeting, tracking and analytics architecture
Landing pages and CRO optimization

Job Description

Responsibilities

Managing and scaling Meta Ads (Facebook & Instagram)
Managing and optimising Google Ads
Driving down cost per lead while maintaining lead quality
Building retargeting and audience strategies
Testing creatives, offers, audiences and campaign structures
Improving landing pages and conversion rates
Managing budgets across different brands and locations
Meta Pixel, Conversions API, GA4 & Google Tag Manager
Working with our content team on winning ad creatives and hooks
Tracking performance from Ad → Lead → Booking → Sale → Revenue

Requirements

Proven Meta Ads results
Proven Google Ads results
Experience with high-volume lead generation
Experience managing and scaling significant ad budgets
Strong conversion tracking knowledge
Excellent analytical and optimisation skills
Evidence of campaigns you’ve personally scaled

Glow Up Studios

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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