Car Planet

Senior Paid Media Manager (Automotive Finance)

England, UK (On-site)

£35K/yr – £50K/yrSenior Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid media across Google Ads, Performance Max, YouTube, Meta, Microsoft, and affiliate channels to drive higher volumes of profitable finance applications, while strengthening attribution, landing-page conversion, and regular performance reporting to the CCO.

  • End-to-end campaign execution and daily optimisation to scale qualified leads cost-effectively.
  • Attribution and analytics across all paid channels to inform budget decisions and reduce dependency on third-party marketplaces.
  • Landing-page collaboration with designers and developers to improve conversion rates and funded deal volumes.

Job Description

Responsibilities

  • Own and manage all paid acquisition channels, including:
  • Google Ads
  • Performance Max
  • YouTube
  • Meta Ads
  • Microsoft Ads
  • Affiliate marketing
  • Increase the volume of qualified finance applications at a profitable cost.
  • Build, launch, and optimise campaigns on a daily basis.
  • Analyse lead quality through to funded deal level.
  • Work with internal designers and developers to improve landing pages and conversion rates.
  • Implement robust attribution and reporting across all paid channels.
  • Identify opportunities to reduce dependency on third-party marketplaces such as Auto Trader.
  • Provide regular performance updates and recommendations to the CCO.

Requirements

  • 5+ years of hands-on paid media experience.
  • Proven track record of generating high volumes of profitable leads.
  • Strong experience in automotive finance, consumer finance, insurance, or another highly competitive lead-generation sector.
  • Expert-level knowledge of Google Ads and Performance Max.
  • Strong understanding of: - GA4 - Google Tag Manager - Attribution - Conversion rate optimisation - Landing page testing

Preferred

  • CarFinance 247
  • Zuto
  • MoneySuperMarket
  • Compare the Market
  • Confused.com
  • Motorway

Benefits

  • Performance bonus
  • Significant autonomy and budget responsibility.
  • Opportunity to play a key role in scaling one of the UK’s most ambitious automotive businesses.

Car Planet

Car Planet is an automotive company based out of 916 Preston Ave, Charlottesville, Virginia, United States.

Founded in 2014
Charlottesville, Virginia, USA
16 employees (1 in marketing)

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)