Responsibilities

• Own and manage all paid acquisition channels, including:
• Google Ads
• Performance Max
• YouTube
• Meta Ads
• Microsoft Ads
• Affiliate marketing
• Increase the volume of qualified finance applications at a profitable cost.
• Build, launch, and optimise campaigns on a daily basis.
• Analyse lead quality through to funded deal level.
• Work with internal designers and developers to improve landing pages and conversion rates.
• Implement robust attribution and reporting across all paid channels.
• Identify opportunities to reduce dependency on third-party marketplaces such as Auto Trader.
• Provide regular performance updates and recommendations to the CCO.

Requirements

• 5+ years of hands-on paid media experience.
• Proven track record of generating high volumes of profitable leads.
• Strong experience in automotive finance, consumer finance, insurance, or another highly competitive lead-generation sector.
• Expert-level knowledge of Google Ads and Performance Max.
• Strong understanding of: - GA4 - Google Tag Manager - Attribution - Conversion rate optimisation - Landing page testing

Preferred

• CarFinance 247
• Zuto
• MoneySuperMarket
• Compare the Market
• Confused.com
• Motorway

Benefits

• Performance bonus
• Significant autonomy and budget responsibility.
• Opportunity to play a key role in scaling one of the UK’s most ambitious automotive businesses.