Responsibilities

• Lead the development and execution of integrated media strategies across digital, print, broadcast, out-of-home (OOH), social media, and emerging media channels
• Manage key client accounts by building strong relationships, understanding business objectives, and delivering strategic marketing and advertising solutions
• Oversee end-to-end campaign planning, budgeting, scheduling, implementation, optimization, and post-campaign analysis
• Analyze audience insights, media consumption trends, and campaign performance metrics to maximize return on investment (ROI) and client outcomes
• Collaborate with creative, digital marketing, content, analytics, production, and media buying teams to ensure successful campaign delivery
• Negotiate with media vendors, publishers, and strategic partners to secure cost-effective placements and value-added opportunities
• Prepare client presentations, media proposals, campaign reports, and executive-level business reviews
• Lead, mentor, and develop media planners, account managers, and client service professionals while promoting innovation, collaboration, and service excellence

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Media Studies, Business Administration, or a related field (Master's degree preferred)
• Extensive experience in media planning, advertising, client services, account management, or integrated marketing communications
• Strong knowledge of digital advertising, media buying, audience analytics, programmatic advertising, Google Marketing Platform, Meta Ads, and campaign measurement tools
• Experience using media planning platforms, CRM systems, Google Analytics 4 (GA4), Microsoft Excel, and presentation software
• Professional certifications from Google, Meta, CIM, IPA, or equivalent are highly desirable
• Excellent leadership, communication, presentation, negotiation, analytical, and stakeholder management skills

Benefits

• Casual dress
• Flexitime
• Health & wellbeing programme