Responsibilities

• Lead cross-platform paid media strategy (TV, Meta, YouTube, etc.).
• Align media planning with business goals and performance KPIs.
• Manage end-to-end digital campaign delivery, from planning to analysis.
• Own budget allocation, pacing, targeting, creative deployment, and optimisation.
• Ensure tracking accuracy and alignment with campaign objectives.
• Direct dashboard development and integrate insights with business implications.
• Translate performance data into clear, actionable insights for planning and decision-making.
• Evaluate dashboard data and deliver strategic recommendations to clients.
• Serve as a strategic link between paid media team and Account Leads.
• Work closely with cross functional teams to support end to end activations.

Requirements

• Minimum of 4-5 years experience in an agency environment, preferably in a performance marketing role.
• Hands-on expertise in Meta Ads Manager, Google Ads, direct buys with a track record of delivering measurable results.
• Experience building and managing end-to-end media plans, including budget allocation, pacing, targeting, and creative coordination.
• Strong understanding of client KPIs, funnel strategies, and media metrics across different objectives.
• Proven ability to analyse campaign performance and translate findings into optimisations and strategic recommendations.
• Skilled in preparing and delivering clear, concise reports and presentations to internal and external stakeholders.
• Excellent collaboration and stakeholder management skills, with the ability to gain confidence and build strong relationships.
• Strategic mindset with a proactive approach to problem-solving, innovation, and continuous improvement.
• Experience working with attribution models, media mix insights, and insight analysis to guide strategic marketing decisions.
• Comfortable managing multiple campaigns simultaneously.