Senior Marketing Performance & Insight Manager

Manchester, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own performance analysis across brands and channels to drive actionable commercial recommendations for optimization and forecast accuracy.

  • Performance Analytics: Translate multi-brand trading data into clear narratives and evidence-based actions for stakeholders.
  • Investment & Forecasting: Challenge assumptions, optimize marketing spend, and improve forecasting with data-driven insights.
  • Cross-functional Partnership: Align with marketing, finance, and leadership to drive incremental returns and accountability across the portfolio.

Job Description

Responsibilities

  • Monitor and analyse marketing and trading performance across brands, channels, markets, and customer segments to identify risks and growth opportunities early
  • Translate complex marketing and performance data into clear commercial narratives, actionable insights, and evidence-based recommendations that support strategic and operational decision-making across technical and non-technical stakeholders
  • Partner closely with channel teams, commercial stakeholders, finance, and leadership teams to optimise marketing investment and improve commercial outcomes
  • Diagnose underperformance, quantify commercial impact, and recommend actions that improve conversion, efficiency, and incremental return
  • Challenge assumptions and investment decisions using data-driven analysis and commercial reasoning to improve forecasting accuracy and decision quality
  • Help shape performance measurement frameworks, KPIs, and reporting approaches across the Awaze portfolio
  • Drive a proactive culture of insight-led decision-making and accountability for commercial performance
  • Support the balance between short-term trading priorities and long-term growth objectives across multiple brands and markets
  • Act as the go-to expert on marketing and channel performance, proactively identifying efficiency opportunities, performance shifts, and underlying commercial drivers across the marketing mix

Requirements

  • Strong analytical and commercial problem-solving skills with the ability to interpret complex performance data
  • Experience working with marketing, trading, or commercial performance analysis in a multi-channel environment
  • The ability to influence and challenge senior stakeholders through clear, evidence-based recommendations
  • A proactive mindset with a strong bias toward action and measurable outcomes
  • Excellent communication and storytelling skills, with the ability to simplify complex performance data into clear, commercially meaningful narratives for different audiences
  • Experience working cross-functionally with marketing, finance, commercial, and leadership teams
  • A collaborative and agile approach to driving improvements and delivering impact

Preferred

  • Bonus points if you have experience working across multiple brands, markets, or international businesses

Benefits

  • Generous discounts on holidays across our brands
  • Flexible hybrid working – with the autonomy to work how you work best
  • Real opportunities to grow, learn and shape your role as well as career progression vertically or horizontally, across countries and responsibilities
Awaze logo

Awaze

Awaze is Europe’s largest provider of self-catered holiday rentals. We bring together much-loved and long-established travel brands, including Cottages.com, Hoseasons, Novasol, James Villas and Ardennes-étape. We offer an unrivalled choice of over 105,000 holiday properties across our brands, hosting over six million guests a year across the UK and Continental Europe.Our scale, technology and management services ensure that we deliver a best-in-class experience to both owners and guests. With all of our properties covered by expert local management teams, we are able to prioritise customer satisfaction and service levels.Our focus on customer experience and investment in our industry-leading technology mean we connect amazing properties with the right guests and ensure consistently high satisfaction and occupancy levels, driving growth built on direct bookings and repeat customers. If you're looking for your next career step, check out our careers page https://careers.awaze.com/

Founded in 2019
706 employees (76 in marketing)

Traffic Signals

Monthly Visitors
45.2K
Traffic Source Mix
Search
32.2%
Direct
46.5%
Referral
19.3%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~706

Marketing Team

Marketing Team Size
56 (8% of company)

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