Responsibilities

• Develop and lead the overall marketing strategy for *Abbew Crew and the Eddie Abbew brand*
• *Drive growth in Abbew Crew memberships, including acquisition, conversion and retention*
• *Develop strategies to monetise Eddie’s large and engaged social media audience*
• *Identify and develop brand affiliations, commercial partnerships, sponsorships and collaborations*
• *Proactively approach and negotiate with suitable brands and potential commercial partners*
• *Ensure brand partnerships are relevant, credible and aligned with Eddie and the Abbew Crew audience*
• *Identify new revenue streams and commercial opportunities across the business*
• *Develop and execute campaigns for books and publications, educational resources, books, merchandise, memberships and future products*
• *Create strategies that convert social media reach and engagement into measurable revenue*
• *Manage, organise and provide direction to the existing content and social media team*

Requirements

• Highly experienced in digital and social media marketing
• Experienced in brand affiliations, sponsorships and commercial partnerships
• Experienced in monetising large social media audiences or personal brands
• Commercially minded and focused on generating measurable revenue and growth
• Experienced in managing and organising creative or marketing teams
• Confident working with a high-profile personal brand
• Experienced with e-commerce and online customer acquisition
• Comfortable analysing data, conversions, ROI and campaign performance
• Creative and capable of developing new concepts and commercial opportunities
• Highly organised and able to turn ideas into structured plans

Preferred

• Experience with paid advertising, email marketing, CRM systems, sales funnels, Shopify/e-commerce, community platforms, analytics and product launches would also be highly advantageous.