Responsibilities
- Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals. - Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships. - Collaborate w group ith the marketing team to ensure campaigns are creative, effective, and data-driven. - Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth. - Conduct A/B testing across digital platforms to continually refine marketing strategies. - Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets. - Leverage AI in the execution and deliver of Marketing campaigns across verticals. - Build and manage external partnerships to amplify event reach and impact. - Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success. - Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives. - Manage and optimise all digital marketing campaigns to achieve the best results in terms of audience engagement and conversion. - Ensure content is tailored to resonate with the target audience, aligning with UNLEASH’s voice and brand values. - Oversee the creation of high-quality marketing collateral, including email campaigns, social media content, and landing pages. - Partner with the content, sales, and operations teams to ensure all marketing efforts are aligned with the overall event strategy. - Lead regular cross-team meetings to track marketing progress and adjust tactics based on feedback and results. - Manage and allocate the marketing budget effectively, ensuring the highest ROI from marketing initiatives. - Regularly report on marketing spend, providing insights and recommendations to optimise the budget. - Take an innovative approach to marketing, identifying new channels and opportunities to engage with the audience. - Encourage a culture of creativity and continuous improvement within the marketing team, ensuring the UNLEASH brand stays ahead of industry trends.