Responsibilities

• Strategic Brand Marketing
• Develop and deliver strategic regional marketing plans across CPLG represented and owned brands and franchises
• Lead the development, pitching and delivery of integrated regional campaigns aligned with global brand strategy and priorities, integrating licensees and commercial partners where relevant
• Develop and lead regional brand campaigns across key franchises, ensuring strong local relevance and commercial impact
• Identify and lead opportunities to grow brand awareness, consumer engagement and commercial value across priority markets
• Proactively identify opportunities to strengthen brand presence and maximise collaboration with licensees, retailers and commercial partners
• Ensure all regional strategy, campaigns and activity align with global brand and licensor guidelines and objectives
• Own regional franchise calendar planning and maintain a robust 18–24 month marketing roadmap across key territories
• Campaign Development and Management
• Lead creative ideation and develop innovative campaigns and marketing plans that engage consumers.

Requirements

• Proven track record in marketing, brand, agency, entertainment, licensing, or retail marketing roles
• Strong understanding of UK & EMEA consumer markets, youth culture, and digital trends
• Experience working in fast-paced, multi-market or regional environments
• Strong stakeholder management and relationship building skills
• Significant experience delivering integrated marketing campaigns and retail partnerships
• Strong commercial acumen and project management skills
• Excellent communication, presentation and organisational skills
• Strong proficiency in PowerPoint and Excel
• Strategic and creative thinker with strong commercial instincts
• Highly organised with ability to manage multiple projects simultaneously

Benefits

• What We Offer