Responsibilities

• Set and deliver the UK Wholesale and Institutional channel marketing strategy and activity plan, ensuring clear alignment to business priorities, channel goals, sales objectives and the broader marketing strategy.
• Partner with the Marketing Campaign team to shape campaign and events plans and lead effective local execution across the UK market to support strategic priorities, deepen client engagement and contribute to commercial outcomes.
• Adapt and activate central content, messaging and marketing materials for UK channel needs, ensuring relevance, consistency and strong audience impact.
• Partner with Product Marketing and Presentations teams to deliver high-quality, market-relevant collateral, presentations and pitch materials that support distribution priorities.
• Oversee local digital marketing activity, including website content, email marketing and social media, to support engagement, campaign effectiveness and brand presence.
• Use marketing performance data, ROI analysis and audience insights to evaluate effectiveness, shape future activity and demonstrate marketing impact.
• Own the local marketing budget, prioritising investment to maximise effectiveness, support commercial priorities and deliver activity within agreed parameters.
• Build senior stakeholder relationships across distribution, investment and marketing to align priorities, influence decision-making and secure engagement in the UK marketing agenda.
• Lead the UK Marketing team, providing direction, coaching and prioritisation to deliver high-quality outcomes, strengthen capability and drive continuous improvement.
• Champion brand standards, corporate messaging and risk-aware marketing practice, ensuring activity is delivered in line with internal policies and regulatory requirements.

Requirements

• Considerable experience in UK Wholesale and Institutional marketing within asset management or financial services, with deep knowledge of UK distribution channels, intermediary and institutional audiences, and routes to market.
• Proven ability to convert channel priorities, audience insight and sales objectives into commercially focused marketing strategies, plans and measurable activity.
• Strong commercial judgement, with the ability to prioritise investment, manage budgets effectively and focus marketing activity on business outcomes.
• Track record of leading integrated marketing activity across campaigns, events, content, collateral and digital channels to support growth, engagement and brand impact.
• Strong planning and execution capability, with the ability to manage complexity, maintain momentum and deliver high-quality activity at pace.
• Credible stakeholder management and influencing skills, with the confidence to partner with senior distribution, investment, product, campaign, events, digital and compliance stakeholders.
• Ability to use performance data, ROI analysis and insight to evaluate effectiveness, inform decisions and continuously improve marketing impact.
• Strong written, verbal and presentation skills, with the ability to communicate clearly and confidently with senior stakeholders.
• Strong understanding of digital marketing channels, including website content, email marketing, social media and marketing automation tools.
• Experience leading, motivating and developing marketing teams to deliver high-quality outcomes and continuous improvement.

Preferred

• Graduate or relevant professional qualification.
• Investment Management Certificate or equivalent.
• Experience using marketing automation platforms, Salesforce, Marketing Cloud or equivalent tools.