Responsibilities

• Lead and deliver Tropic’s core brand marketing strategy, covering both DTC and Ambassador B2B communications.
• Ensure Ambassadors are consistently positioned as the heroes of our brand story - celebrating their businesses, successes and impact.
• Keep the brand “alive” across launches, incentives, events, campaigns and always-on communications.
• Lead the Core Marketing Team, including Marketing Executives, Content Writers and the organic Social Media team.
• Provide clear direction, prioritisation and support, ensuring campaigns are delivered to a high standard and on time.
• Act as a senior executor - able to lead, roll out and refine campaigns, while contributing creatively to their development.
• Oversee the marketing calendar to ensure campaigns, launches and communications are cohesive, well-paced and aligned to brand and business priorities.
• Work closely with the Ambassador Development team to create marketing strategies that support: Ambassador recruitment and retention; Incentives and recognition; Events and community engagement; Business tools and resources.
• Ensure Ambassadors are equipped with compelling, easy-to-use marketing assets that enable them to market Tropic confidently to their own customers.
• Ensure DTC customers remain engaged and inspired through strong brand storytelling, campaigns, offers and communications.

Requirements

• Minimum 8 years’ marketing experience, ideally within the luxury beauty, lifestyle, or direct-selling sectors.
• Proven experience in team leadership and delivering multi-channel, insight-led marketing campaigns.
• Strategic thinker with a strong creative instinct - able to combine vision and execution to drive measurable results.
• Experience in both B2C and B2B marketing, with an understanding of ambassador or direct-selling business models a real plus.
• Deep understanding of how to build brand desirability and community appeal across demographics and markets.
• Data-driven mindset with experience in KPI tracking and marketing performance analysis.
• Excellent copywriting, creative briefing, and stakeholder management skills.
• A passionate advocate for diversity, inclusion, and purpose-driven marketing.

Preferred

• Experience in ambassador or direct-selling business models a real plus.

Benefits

• Hybrid working, up to 33 days’ holiday.
• Enhanced family leave, Private Medical Insurance, Medicash plan, life insurance (All available after a qualifying period).
• EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, Cycle to Work and Electric Car schemes, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on-site parking, regular social events, and plenty of well-being treats throughout the year.