Responsibilities

• Lead, motivate and develop the Group Marketing team, creating a high-performing and collaborative culture.
• Set the strategic direction for marketing activity across the Group's portfolio of residential parks, holiday parks and marinas.
• Drive brand development, ensuring a clear, consistent and compelling brand presence across all business areas.
• Develop and implement innovative marketing campaigns that generate enquiries, leads and sales while supporting occupancy and revenue targets.
• Work closely with operational teams to understand local priorities and deliver effective marketing solutions that support business objectives.
• Manage marketing budgets, ensuring investment is focused on achieving measurable return and business impact.
• Champion data-driven decision-making, using customer insight, market trends and performance metrics to continually improve marketing effectiveness.
• Oversee the Group's digital marketing activity, including websites, CRM, email marketing, social media, content and digital advertising.
• Strengthen customer engagement and support initiatives that build thriving communities across the Tingdene Group portfolio.
• Identify new opportunities for cross-business collaboration, customer acquisition and brand growth.

Requirements

• Significant experience in a senior marketing management role.
• Proven experience leading and developing successful marketing teams.
• Strong strategic marketing skills with the ability to translate ideas into commercial results.
• Experience managing multi-channel marketing campaigns and budgets.
• Excellent understanding of digital marketing, customer acquisition and lead generation.
• Strong analytical skills and the ability to use data and insight to drive decision-making.
• Exceptional communication and stakeholder management skills.
• A proactive, innovative mindset with the confidence to challenge conventional thinking.
• Experience operating across multiple brands, locations or business units would be advantageous.