Senior Marketing Manager - Subscriptions (12 Month Contract) at The Telegraph | London, UK

The Telegraph

Senior Marketing Manager - Subscriptions (12 Month Contract)

London, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Own revenue- and growth-focused management of subscription trading for News and Puzzles, turning customer insights into actionable pricing, packs, and upgrade programs that lift retention and value, while coordinating execution across product, analytics, and ops.

Lead revenue optimization by analysing churn, cancellations, and pricing to identify opportunities for higher-value propositions.
Drive the development of subscription packs, pricing changes, and upgrade campaigns using data-driven insights and the offer tool.
Collaborate with Insights, Tech, and Commercial teams to execute priorities and refine briefing and day-to-day activity.

Job Description

Lead subscription trading performance across News and Puzzles products, using data and customer insight to analyse churn and cancellation trends and identify actionable opportunities for growth.
Lead the development and enhancement of subscription packs and propositions, including the launch of new products and initiatives designed to upgrade subscribers to higher-value offerings.
Manage the end-to-end price rise process, ensuring subscribers transition smoothly to appropriate pricing tiers while maximising retention and revenue performance.
Partner closely with Insights and Analytics to identify revenue optimisation opportunities, using data and performance insights to inform strategic decision-making and improve customer outcomes.
Support the delivery of subscriber upgrade and save strategies, leveraging the in-house dynamic offer recommendation tool to drive targeted and effective customer journeys.
Collaborate with technical and operational teams to improve processes, enhance execution, and support the efficient delivery of commercial priorities.
Support the Commercial Executive in refining briefing processes and coordinating day-to-day activity across the team.

Strong ability to translate customer insight and data into commercially effective strategies that drive growth and business performance.
Highly commercial and numerate, with the ability to identify trends, influence trading performance, and assess revenue opportunities.
Analytical mindset with experience using data and customer behaviour insights to inform decision-making and optimise performance.
Experience managing complex projects from inception to delivery, ideally within a commercial, subscription, marketing or digital environment.
Excellent communication skills, with the ability to present complex information clearly and confidently to a range of stakeholders, including senior leadership.
Strong stakeholder management skills, with experience building effective relationships across teams and functions.
Proactive and solutions-focused, with a positive attitude and the ability to identify and pursue commercial opportunities independently
Exceptional attention to detail, alongside strong planning, organisational and time management skills, with the ability to manage multiple priorities effectively.

From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

The Telegraph

2.9 Glassdoor

The Telegraph’s mission is to provide content that inspires people to have the perspective they want to progress in life. It delivers quality, trusted, award-winning journalism, 24 hours a day, across its digital and print properties as well as through leading digital partners.Founded in 1855, The Telegraph has built a diversified commercial model, with equal strength in advertising, subscriptions and circulation, commerce, and events. In 1994, The Telegraph launched an online offering, the first UK publisher to do so. The launch in 2016 of a digital subscriptions model, with clearly defined open and premium content, has enhanced its ability to offer both scale and engagement to support this diversified approach.The Telegraph’s portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles, and The Telegraph Edition app which offers a digital replication of the newspapers.27.2 million Britons consume content across the portfolio monthly, with a growing global digital audience through 107 million browsers a month enjoying The Telegraph’s perspective on the world. Additionally, The Daily Telegraph is the UK’s best selling quality broadsheet newspaper.*NRS PADD July 2017. Adobe Analytics, February 2017. Adobe Analytics incl: Web, FBIA, AMP, Live News App, Edition App & Apple News, May 2017.

London, England, GBR

www.telegraph.co.uk

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