Responsibilities

• Lead and manage a marketing team of seven, including a Junior Marketing Manager, a Graphic Designer and five Marketing Associates based in India
• Set clear priorities, deadlines and standards across the team
• Plan and deliver marketing campaigns across digital, social media, email, events, open days and student recruitment activity
• Review and improve content, copy, campaign messaging, adverts, landing pages and social media output
• Ensure brand consistency across all marketing materials and communication channels
• Create and manage marketing calendars, campaign plans, content schedules and approval processes
• Track campaign performance, enquiry sources, conversion rates, engagement and return on investment
• Use data to improve marketing activity and make clear recommendations to senior leaders
• Work with senior leaders, academic teams, recruitment/admissions and wider departments to understand priorities and turn them into clear marketing actions
• Bring structure, accountability and commercial focus to the marketing function

Requirements

• Experience in a Marketing Manager, Senior Marketing Executive, Campaign Manager, Growth Marketing Manager or similar role
• Experience managing people or coordinating a marketing team
• Strong campaign planning and delivery experience
• Good understanding of digital marketing, social media, email marketing and content creation
• Strong copywriting, editing and messaging skills
• Confident using data to measure performance and improve campaigns
• Strong organisation and project management skills
• Comfortable managing a mixed marketing team across different roles and locations, including remote or offshore team members
• Able to work with senior stakeholders and turn ideas into practical marketing activity
• Commercial mindset, with an understanding of how marketing supports lead generation, conversion and growth

Preferred

• Experience in education, training, student recruitment, apprenticeships, universities, colleges or recruitment marketing
• Experience managing paid campaigns or working with external agencies
• Experience with CRM systems, marketing automation tools or analytics dashboards
• Knowledge of SEO, website content, landing pages and lead generation funnels

Benefits

• Generous annual leave entitlement
• Pension scheme
• Employee Assistance Programme
• CPD and development opportunities
• Company and social events
• Retail discounts through Bright Exchange