Senior Marketing Manager - Preserving & Maintaining London Buildings
Spectrum Specialist Support
London, UK (Remote)
£50K/yr - £70K/yrIn-houseFull-timeSenior level3+ years exp.
13 hrs ago
Senior Marketing Manager
Hucknall, Nottingham, UK
Salary Not AvailableSenior LevelPermanent
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end omni-channel education marketing that links product, sales and partnerships to measurable growth across acquisition, retention and revenue.
- Growth orchestration: Own integrated campaigns and program strategy across brand, performance, content and partnerships.
- Cross-functional go-to-market: Align Product, Digital, and Sales to drive compelling customer propositions and market impact.
- Performance discipline: Use customer insight and market data to guide decisions, optimize budgets, and expand market share.
Job Description
Responsibilities
- Lead the development and execution of integrated marketing strategies that drive customer acquisition, retention, revenue growth and brand awareness across key education markets.
- Translate business objectives, customer insight and market intelligence into impactful marketing campaigns that deliver measurable commercial outcomes.
- Provide strategic leadership across brand, content, campaign development and partnership marketing, while fostering a high-performance culture focused on innovation, collaboration and professional growth.
- Through strong cross-functional engagement and data-driven decision making, play a critical role in increasing market share, strengthening customer relationships and accelerating business growth.
- Develop and deliver integrated marketing strategies that drive customer acquisition, retention, revenue growth and brand awareness.
- Use customer insight, market intelligence and performance data to inform strategic decision-making and identify growth opportunities.
- Lead the evolution of a digital-first marketing approach, ensuring a consistent and compelling brand experience across all channels.
- Lead the planning and execution of integrated, omni-channel marketing campaigns that deliver measurable commercial outcomes.
- Partner with Product, Digital and Sales teams to develop effective go-to-market strategies and customer propositions.
- Monitor campaign performance and optimise activity to maximise impact and return on investment.
RM plc
The RM plc group of businesses creates and maintains an extensive range of innovative solutions and services - all designed or selected to meet the specific needs of educational users.RM is the leading provider of ICT to UK education and we have been successful in what we do for nearly 50 years. We provide software systems, services and infrastructure to schools, colleges, universities and examination bodies.
