Responsibilities

• An exciting opportunity has become available to build and lead the RNLI's new Prevention Marketing Team within the newly formed Brand and New Audience team.
• We're looking for an experienced Marketing Manager to shape the future of prevention marketing at the RNLI.
• At the heart of the role is Float to Live, our flagship drowning prevention campaign. You'll be responsible for driving its future growth and impact, ensuring we continue to reach those most at risk with life-saving water safety messages.
• Working closely with Water Safety colleagues, regional teams and partners, you'll identify new opportunities to increase the reach and effectiveness of our prevention activity, helping educate more people, influence behaviour and ultimately save more lives.
• You'll bring strong experience of leading large-scale marketing campaigns, managing significant budgets and media investment, and working with agencies to deliver measurable results.
• Comfortable working across multiple stakeholders, you'll be just as confident influencing senior leaders as you are building strong relationships with teams across the organisation.
• Experience of behaviour change marketing or purpose-led campaigns, including water safety, would be an advantage.
• As the first appointment into the new Prevention Marketing Team, you'll help shape the function from the ground up, develop the RNLI's long-term prevention marketing approach, and recruit and lead the wider team.
• We're looking for someone who combines strategic thinking with excellent delivery skills, backed by experience in campaign planning, media management, audience insight and performance measurement.
• Reporting to the Strategic Brand and New Audiences Manager, this is a unique opportunity to build a new team, lead one of the RNLI's most important life-saving programmes and help shape the future of prevention marketing through to 2030 and beyond.

Requirements

• You'll bring strong experience of leading large-scale marketing campaigns, managing significant budgets and media investment, and working with agencies to deliver measurable results.
• Comfortable working across multiple stakeholders, you'll be just as confident influencing senior leaders as you are building strong relationships with teams across the organisation.
• Experience of behaviour change marketing or purpose-led campaigns, including water safety, would be an advantage.

Preferred

• Experience of behaviour change marketing or purpose-led campaigns, including water safety, would be an advantage.