Responsibilities

• Sales lead generation, lead scoring and funnel process, and associated onboarding in support of the Industry Services Sales Team and organisational targets;
• Execute lead-generation campaigns including database-focused marketing, website, social and email marketing;
• Support relevant sales and retention-related activities including physical & virtual events, summits, seminars, and networking events;
• Work cross-functionally with other GSMA departments to ensure content development & reuse for sales-related activities including case studies, blogs and testimonials
• Create customer communications to help on-board, cross-sell and notify the GSMA Industry Services customer base of relevant product releases and updates
• Lead the marketing efforts for several GSMA products, including digital asset creation, relationship management of external partners, and presenting key initiatives to senior stakeholders

Requirements

• You have extensive digital marketing experience, including international markets
• You have a record of successfully managing BAU or lead gen B2B marketing programmes, across the full marketing and communications mix.
• You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools.
• You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business.
• You can plan implement, evaluate, and continually review the marketing strategy and timeline to ensure effective, targeted marketing of all activity.
• You have experience creating, managing and delivering presence at events
• You most likely have B2B technology, telecoms or financial services international marketing experience.
• You are confident in managing and presenting to a wide range of commercial and technical stakeholders.
• Salesforce and Salesforce Marketing Cloud experience is essential
• Project Management

Benefits

• flexi-time and remote working is available to all staff
• fantastic learning & development opportunities
• generous holiday allowances
• four additional days off for professional development