Senior Marketing Manager, EMEA & APAC at The Channel Company | London, UK

Senior Marketing Manager, EMEA & APAC

London, UK (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own regional demand and activation across EMEA/APAC with multi-channel events, sponsorships, and sales enablement that tie to a global GTM.

Channel ownership: events, webinars, and multi-channel campaigns that move pipeline.
Sales alignment: messaging, targets, and GTM cadence with sales leadership.

Job Description

Responsibilities

Lead and execute regional marketing plans across EMEA and APAC for Channel events and media, aligned to global strategy
Drive event registrations, webinar attendance, and awards entries through integrated, multi-channel campaigns
Generate high-quality sponsorship and media leads, supporting the sales pipeline and commercial targets
Partner closely with sales leadership to ensure clear alignment on targets, messaging, and go-to-market strategy
Lead the development of sales enablement assets, data-led targeting strategies, and campaign support materials
Own the delivery of marketing campaigns across email, social, web, paid media, and partnerships
Lead the social media and video strategy, growing reach, engagement, and brand visibility
Drive audience growth, increasing newsletter subscriptions and database expansion
Develop and optimise content-led acquisition funnels from media events community subscriptions
Manage and develop a distributed international team (UK, Germany, APAC), ensuring strong performance and collaboration

The Channel Company

The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.

Founded in 2008

Needham, Massachusetts, USA

562 employees (220 in marketing)

www.thechannelco.com