Marine Marketing Specialist
Arksen
London, UK (On-site)
In-houseContractMid level
6 hrs ago
Senior Marketing Manager - Dickies Footwear
London, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end lifestyle and wholesale marketing with a focus on launches, storytelling, and brand execution across partner channels and retail touchpoints.
- Own cross-functional launches and go-to-market assets, ensuring brand alignment across partner channels and wholesale touchpoints.
- Lead content, trade materials, and channel execution (digital, catalogue, trade) and track performance to optimize impact.
- Oversee annual/seasonal plans and budgets to drive launches and storytelling in the footwear lifestyle space.
Job Description
Responsibilities
- Lead annual and seasonal marketing plans across Lifestyle and Safety categories
- Own the marketing roadmap, campaign calendar and budget
- Drive seasonal storytelling and product launch strategy
- Develop sell-in and sell-through marketing materials
- Support distributors and wholesale partners with launch execution
- Ensure consistent brand execution across partner channels and retail touchpoints
- Oversee content creation across digital, catalogue and trade channels
- Manage product launches and seasonal campaigns end-to-end
- Work closely with Product, Sales and external agencies
- Act as key contact for Dickies licensors and approvals
Requirements
- Senior marketing experience in footwear, fashion, lifestyle, workwear or similar categories
- Strong background in wholesale, distributor or partner-led marketing
- Commercial mindset with strong organisational and stakeholder skills
- Experience delivering trade marketing and product launches
- Comfortable managing agencies and cross-functional teams
- Licensed brand experience is a strong advantage
Preferred
Benefits
- 25 days annual leave + Christmas office closure
- Private medical insurance, critical illness and life assurance cover
Overland Shoes
Established in 1987 Overland is a specialist in the design, sourcing and wholesale of branded men’s and women’s footwear.Overland Shoes Ltd. has been a licensee credited with building footwear business for CAT, Paul Smith, Frye, Merrell, Wolverine, Vilebrequin Chasseurs and G-Star Raw Footwear and are currently the licensee for Karl Lagerfeld footwear, G.H.Bass Europe and Sonia Rykiel.The Overland Shoes Ltd. Headquarters,in which houses the design, marketing and administration teams, are based in London, UK, whilst sales offices arelocated in major European countries with sourcing and development offices located in China and Italy.Owned and managed by Stephen Palmer – Overland Shoes Ltd. was built by thehighly respected footwear industry veteran who has spent his career in footwear manufacturing, design and distribution and is supported by a strongsenior management team with many years of experience in the footwear industry.
Headcount Trend
Current headcount: ~52
Marketing Team
Marketing Team Size
6 (13% of company)
