Responsibilities

• Lead a high-performing marketing team to deliver insight-led, segment-based marketing to brokers and large clients, supporting Allianz Commercial's growth ambitions.
• Develop and deliver marketing plans that promote Allianz's value proposition, strengthen broker engagement and support commercial objectives.
• Translate business priorities into effective marketing activity and broker support propositions, including learning and development programmes.
• Play an important role in shaping broker segmentation activity, as well as managing budgets and supplier relationships.
• Drive a collaborative, one-face-to-market approach across Allianz Commercial.

Requirements

• Strong knowledge of marketing and communications principles and how these can be applied to engage brokers and large clients within the UK commercial insurance market.
• Experience developing and delivering marketing plans that support commercial objectives and business growth.
• Ability to interpret customer, market and performance insight to inform decision-making and prioritisation.
• Experience developing marketing activity and value-added support propositions for brokers.
• Proven ability to lead, coach and develop marketing teams.
• Strong stakeholder management and influencing skills, with the ability to work effectively across a matrix organisation and manage multiple initiatives simultaneously.
• Experience managing budgets, external agencies and supplier relationships.
• Degree or equivalent qualification in marketing, communications or a related discipline, or comparable practical experience.

Preferred

• Professional marketing qualification or membership (e.g. CIM, CIPR).
• Experience working within the insurance or financial services sector.
• Experience delivering integrated marketing and communications programmes across online and offline channels.
• Experience developing B2B marketing propositions or learning and development programmes.
• Experience working across complex organisations with multiple business units and stakeholder groups.
• Awareness of brand governance and external communications frameworks.
• Responsible Artificial Intelligence usage.

Benefits

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days
• Our Ways of Working - flexible hours arrangement
• ABIs flexible working charter participation