Responsibilities

• Lead and motivate your team.
• Oversee almost all revenue-generating campaigns, as well as use of the British Library brand in commercial activities.
• Forge strong, collaborative relationships with stakeholders and influence decision-making at all levels.
• Develop and devise effective marketing strategies to meet ambitious revenue targets for memberships, shop sales, publishing range, and venue spaces.
• Use customer insight and data as a core driver; regularly commission research and analysis to inform markets, targets, product development and pricing strategies.
• Find innovative solutions to deliver against objectives.

Requirements

• Senior commercial marketer experience
• Strong business acumen
• Experience managing stakeholders to forge relationships and influence decision-making at all levels
• Experience leading and motivating a team
• Comfort with customer insight and data and commissioning research and analysis to inform markets, targets, product development and pricing strategies
• Criminal record check (DBS) required
• Location: London (St Pancras)
• Contract: Fixed Term for 13 months
• Hours: Full time (36 hours)

Preferred

Benefits

• 25 days’ holiday plus 2.5 privilege days.
• Access to a defined benefit Civil Service pension scheme.
• Flexible working arrangements, including flexi-time.
• Full details of employee benefits can be found on our Careers: Benefits page.