Senior Marketing Manager

UK

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Owns the revenue and brand usage engine for a national library, grounded in customer insight and rapid testing, with a 13 month maternity cover to hit revenue targets across memberships, shop, publishing, and venue spaces.

  • Revenue Campaign Ownership: Lead almost all revenue-generating programs and ensure brand use in commercial activity.
  • Insight-Driven Planning: Commission research to shape markets, targets, product development, and pricing strategies.
  • Strategic Commercial Thinking: Deliver innovative marketing plans to meet ambitious targets during the maternity cover period.

Job Description

Responsibilities

  • Leading and motivating your team, you will oversee almost all revenue-generating campaigns, as well as use of the British Library brand in commercial activities.
  • Customer insight and data will be at the heart of everything you do and you’ll regularly commission research and analysis to inform markets, targets, product development and pricing strategies.
  • And as a creative and strategic thinker, you’ll use your skills to find innovative solutions to deliver against our objectives.
  • To join our team for a 13-month maternity cover and devise effective marketing strategies to meet ambitious revenue targets for the British Library.
  • From increasing memberships and sales in our brilliant shop to raising the profile of our very own publishing range and the incredible venue spaces we offer in our iconic St Pancras building.

Requirements

  • DBS check (criminal record check)

    Benefits

    • 25 days’ holiday plus 2.5 privilege days.
    • Access to a defined benefit Civil Service pension scheme.
    • Flexible working arrangements, including flexi-time.
    • Full details of employee benefits can be found on our Careers: Benefits page.
    The British Library logo

    The British Library

    We are the UK’s national library. We give access to the world’s most comprehensive collection of over 170 million items - a living collection that grows every single day. Dating back 3,000 years, the collection includes Shakespeare’s First Folio, Magna Carta, a rare recording of Florence Nightingale and even Sylvia Pankhurst’s poems written on toilet paper from prison... But the collection also includes this morning’s newspapers, blogs and tweets, as well as a copy of every UK domain website. Our collection helps to open up a world of ideas. It can inspire people to start businesses. Spark new works of art and literature. Make scientific discoveries. Visit bl.uk to start your journey of discovery.

    Founded in 1973
    London, England, GBR
    1.3K employees (282 in marketing)