Responsibilities

• Lead the EMEA brand and integrated campaign strategy across Europe, KSA and MEA, aligning regional priorities with business objectives and global brand standards.
• Translate global brand direction into scalable regional campaign platforms, messaging frameworks and activation-ready toolkits.
• Lead development the regional campaign roadmap, ensuring alignment with commercial priorities, product launches and market needs.
• Balance long-term brand building with commercial objectives to strengthen awareness, engagement and business performance.
• Lead the development of integrated ATL campaigns, partnering with internal teams, agencies and Centers of Excellence to deliver high-quality creative and marketing assets.
• Ensure campaigns integrate ATL, digital, communications, sponsorship and activation to provide consistent customer experiences.
• Partner with regional Activation teams to localize campaigns while maintaining brand consistency across markets.
• Deliver practical, scalable campaign assets that enable Sales, distributors and market teams to execute effectively.
• Serve as the primary EMEA interface with Global Brand and Marketing Centers of Excellence (COEs) to ensure alignment with brand standards and campaign governance.
• Establish and maintain regional brand guidelines, review processes and governance to improve consistency and reduce duplication.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related discipline is required.
• Master’s degree or MBA is preferred.
• Minimum of 15 years of progressive experience in brand management, integrated marketing, campaign strategy or communications.
• Experience developing and leading regional or multi-market marketing strategies within a global, matrixed organization; experience in automotive, lubricants, industrial or FMCG industries preferred.
• Demonstrated experience leading cross-functional teams, managing agency partners and overseeing marketing budgets.
• Proven people leadership experience, including coaching and developing high-performing marketing teams.
• Experience collaborating across multiple countries, cultures and customer channels.
• Expertise in brand strategy, integrated marketing, ATL campaign development and creative briefing.
• Ability to translate global brand strategy into scalable, commercially effective regional campaigns and marketing programs.
• Strong commercial acumen and understanding of how marketing drives brand awareness, customer engagement and business performance.

Preferred

• Master’s degree or MBA is preferred.
• Experience developing and leading regional or multi-market marketing strategies within a global, matrixed organization; experience in automotive, lubricants, industrial or FMCG industries preferred.
• Competencies Desired: Strategic Mindset. Can anticipate future business, customer and market needs and translates them into focused regional brand and campaign priorities. Connects global brand direction with EMEA commercial objectives while balancing long-term brand development and near-term business performance.
• Competencies Desired: Strong communication, presentation, influencing and negotiation skills, with the ability to build compelling messages
• Competencies Desired: Builds effective partnerships across P&Ls, markets, functions, Centers of Excellence and external agencies. Creates alignment among stakeholders with different objectives and encourages shared solutions rather than isolated market activity.
• Competencies Desired: Establishes clear expectations for quality, timing, budget, brand compliance and business impact. Holds employees, agencies and stakeholders accountable for delivering commitments while addressing performance concerns constructively.
• Competencies Desired: Builds the capability of direct reports and broader marketing partners through coaching, feedback, knowledge sharing and meaningful development opportunities. Creates an environment in which team members can exercise sound judgment, grow their expertise and take ownership of results.