Responsibilities

• Take day-to-day ownership of marketing activity for a core business area, working within the wider marketing and commercial strategy.
• Plan and deliver integrated B2B campaigns that generate and nurture high-quality leads.
• Understand Marketing's contribution to the customer journey from awareness through to opportunity and conversion, working closely with Commercial.
• Use CRM, campaign and funnel data to understand what is working, where opportunities are progressing or stalling, and where Marketing can have greater impact.
• Support new product introductions and launches in partnership with Product, Engineering and Commercial teams.
• Translate technical products, customer insight and pain points into clear propositions, messaging and useful sales-enablement content.
• Create strong customer-led content across email, digital, social, case studies, thought leadership and sales materials.
• Support targeted account-based marketing activity for priority customers, accounts and partners.
• Plan and deliver events and exhibitions with clear customer, lead-generation and commercial objectives.
• Use customer insight, market intelligence and campaign performance to continually improve activity.

Requirements

• Strong B2B marketing experience and evidence of delivering high-quality campaigns
• A good understanding of the B2B customer journey and how Marketing supports progression through the sales funnel
• A commercial mindset: you're interested in what happens after a lead is generated and want to understand Marketing's impact on pipeline and revenue
• Strong execution skills across campaigns, content and copywriting
• The ability to take ownership, organise your work and deliver reliably
• Curiosity and a willingness to get underneath customer problems, products and commercial challenges
• High standards: you care about producing work that is accurate, considered and ready to use
• Confidence working cross-functionally and building productive relationships with colleagues outside Marketing
• The ability to learn quickly, ask questions and bring solutions rather than just identifying problems

Preferred

• Experience supporting new product introductions or product launches
• Experience marketing physical, technical, engineered or manufactured products
• Experience using CRM and funnel data to evaluate marketing performance
• Account-based marketing or longer, multi-stakeholder B2B buying journeys
• Manufacturing, construction/building products, architectural hardware, healthcare/medical devices, safety products or another technical B2B environment
• PPC, SEO or digital campaign experience
• International marketing experience
• Experience using Odoo or another CRM/marketing automation platform

Benefits

• Competitive salary
• 33 days annual leave increasing with length of service
• Company bonus scheme
• Flexibility to buy or sell holidays
• Employee Assistance Programme
• 4% employer pension contribution
• Enhanced sick pay and family friendly policies
• Group life insurance
• Access to Cycle to Work/Electric Vehicle Scheme
• Support towards training and professional qualifications