Senior Marketing Executive

Manchester, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 4 weeks ago

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Job Summary

Own multi-channel campaigns and audience-led content for Priory’s healthcare and adult care services, from planning through optimization across national, regional and local markets.

  • Campaign ownership: plan and run multi-market campaigns across channels to raise awareness, engagement and referrals.
  • Content and assets: develop emails, case studies, video and event materials that resonate with the audience and drive results.
  • Performance and collaboration: use insights to optimize ROI and work with internal teams and external partners to deliver consistently across all channels.

Job Description

Responsibilities

  • The Senior Marketing Executive will deliver high-impact, multi-channel campaigns across national, regional and local markets.
  • You will shape and execute marketing plans that build awareness, increase engagement and drive referrals across Priory’s healthcare and adult care services.
  • You will create compelling, audience-led content, including emails, case studies, video, and promotional assets including for events, which captures attention and delivers results.
  • Using insight and performance data, you will continuously optimise campaigns to maximise impact and ROI.
  • Working at pace with internal specialists and external creative partners, you will ensure content is accurate, engaging and consistently delivered across all channels, while playing a key role in wider marketing initiatives and projects.

Requirements

  • strong grounding in marketing principles.
  • proven experience in B2B email marketing, across campaign development, delivery and improvement.
  • A confident copywriter with a keen eye for detail, you’ll produce clear, compelling content for a range of audiences.
  • Commercially minded and creative, as well as highly organised with strong communication skills, you will be able to manage multiple priorities and deliver at pace.
  • You’ll be a confident relationship builder, working with senior stakeholders and bringing a collaborative, proactive approach.

Preferred

  • Experience in health or social care would be advantageous, along with a good understanding of systems like Pardot and Salesforce (including data handling and knowledge of automation processes).
  • Experience with video editing tools such as Premiere Pro would be a bonus.

Benefits

  • We want you to succeed at Priory and thrive in your role.
  • You will be well supported with regular career conversations.
  • We also offer full training and numerous pathways into leadership and qualified clinical positions to help you shape your career with us.
  • 25 days Annual Leave + Bank Holidays + additional day’s leave for your Birthday!
  • Annual leave entitlement increases based on length of service: 27 days after 5 years’ service and 30 days after 10 years’ service
  • Length of service recognition awards – every 5 years
  • Employee Assistance Programme
  • Initial Disclosure Check Cost covered, if applicable to role
  • ‘My Possible Self’ App and health-related benefits
  • Online discounts and cashback rewards – Priory Perks
Priory logo

Priory

Priory is the leading independent provider of mental health and adult social care in the UK.We support 26,000 people a year to move towards a healthier future so they can live their lives as fully and independently as possible.We treat more than 70 conditions, including depression anxiety, addictions and eating disorders, as well as children’s mental health, across our nationwide network of sites. We also support autistic adults and adults with a learning disability, Prader-Willi Syndrome and brain injuries, as well as older people, within specialist residential care and supported living facilities.With over 13,000 colleagues working at Priory, we have a long and prestigious history, and an unrivalled reputation for making a real and lasting difference to the lives of every individual in our care. Priory is part of MEDIAN Group, a leading pan-European provider of mental health, specialist care and rehabilitation services, focussed on restoring quality of life through effective, evidenced and data-driven care.

Founded in 1980
GBR
5.5K employees

Traffic Signals

Monthly Visitors
513K
Monthly Google Ads Budget
$89
Traffic Source Mix
Search
72.6%
Direct
18.1%
Referral
5.7%
Social
1.1%
Paid
1.3%

Headcount Trend

Current headcount: ~5.5K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 17 years ago

Funding History

  • Jan 2009
    Private Equity

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