Responsibilities

• Devise and implement several marketing campaigns per annum keeping to deadlines.
• Increase revenue on specified events.
• Produce effective marketing plans within budget.
• Achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activities.
• Meet management’s sales targets and report to sector heads on a regular basis.
• Meet all deadlines in the marketing schedules and marketing plans.
• Attend team / sector meetings.
• Research outside marketing brief including competitive events to find best channels to market.
• Look at new marketing channels including social media.
• Write copy for pre mail, main mail, re-mail stages of campaigns.
• Make targeted internal data selections for pre mail, main mail and re mail stages of campaign utilizing all data available in house.
• Source new and relevant data for all events.
• Contact all potential marketing partners to set up contra deals – trade associations, newsletters, magazines, websites, associations.
• Build relationships with long term media partners and enhance existing agreements.
• To work with sponsors and speakers to promote conferences wherever possible.
• Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers).
• Manage print runs through to delivery.
• Write and send press releases for each campaign to ensure maximum PR cover.
• Send e-mail campaigns through in-house email system and externally when necessary.