Responsibilities

• Strategic Marketing & Audience Growth Develop and deliver data-led, multi-channel marketing strategies to increase event awareness, reach and delegate attendance. Identify and target new audience segments, using market and audience insights to refine messaging and campaign effectiveness. Develop clear value propositions and audience messaging aligned with FT Live's brand and event objectives. Manage marketing budgets and allocate resources to maximise return on investment. Identify data gaps and develop lead-generation strategies to support the volume and quality of leads required for delegate revenue growth.
• Campaign Execution & Digital Engagement Plan and deliver integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing. Collaborate with internal teams to produce engaging digital content and compelling marketing assets. Manage and optimise event websites, supporting a seamless user journey from awareness through to registration.
• Partnerships & Community Building Develop and manage strategic partnerships with media organisations, industry associations and community groups to extend event reach. Contribute to community and content strategies that strengthen audience engagement and loyalty across the portfolio. Find opportunities to cross-promote events where appropriate.
• Data, Analytics & Performance Optimisation Monitor campaign performance and key marketing metrics throughout the campaign lifecycle, making data-informed adjustments to optimise results. Conduct detailed post-event analysis to identify insights and advise on future campaign strategies. Track marketing return on investment and recommend opportunities to improve audience acquisition and retention.
• Internal Collaboration & Relationship Management Partner closely with the Content team to ensure speakers, agendas and key themes are communicated effectively across marketing channels. Work closely with Delegate Sales, supporting delegate revenue targets through targeted lead-generation and conversion strategies. Collaborate with Commercial Sales to support sponsorship opportunities through compelling marketing positioning. Coordinate with the Operations team to help deliver a seamless and premium event experience. Work with the wider FT Live marketing team, including design, data and performance specialists, to deliver high-impact campaigns.

Requirements

• 3 years experience or equivalent demonstrated ability in B2B marketing, ideally within events, media or an agency environment.
• Demonstrated experience developing and delivering multi-channel marketing campaigns.
• A strong commercial approach, with the ability to combine creative thinking with data and analysis.
• Experience building and engaging professional audiences using data and market insights.
• Excellent copywriting and communication skills, with the ability to create clear and compelling marketing messages.
• A digital-first approach, with experience using CRM platforms, marketing automation tools and analytics platforms.
• Strong understanding and application of Google Analytics and digital performance metrics.
• Confidence working with marketing technologies and emerging tools, including suitable use of AI marketing tools where relevant.
• Strong organisational skills and the ability to handle multiple campaigns simultaneously in a timely manner.
• Excellent collaboration and relationship management skills.

Preferred

• Experience marketing large-scale conferences or B2B events.
• Familiarity with Legal or Retail industry audiences.
• Experience working with partnership marketing or industry associations.

Benefits

• Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community.