Responsibilities

• Own the delivery of the WHSmith International Customer Plan, ensuring all marketing activity is executed on time and within budget across international markets.
• Ensure all key milestones and deadlines are met, managing multiple campaigns and workstreams simultaneously across varying levels of complexity, brand and country.
• Take end-to-end ownership of international POS, from briefing and artwork approval through to print, delivery and in-store execution.
• Ensure all creative and artwork meets brand guidelines, is legally and factually accurate, and appropriate for each market.
• Work closely with print partners to meet production and delivery timelines, identify efficiencies and ensure the most effective POS formats are used for each store and promotional space.
• Create, maintain and continuously improve an accurate international POS database.
• Own the international screens process, working closely with screen partners to ensure content is accurate, effective and delivered on time.
• Maintain all associated trackers and databases, ensuring store information and screen data remain accurate and up to date.
• Review screen content effectiveness and incorporate feedback and learnings into future activity.
• Act as the key marketing contact for international stores, managing the feedback ticket process and ensuring requests relating to POS and screens are prioritised and resolved in a timely manner.
• Liaise closely with Trading and Commercial teams to align on POS and digital requirements, deadlines and priorities.
• Provide stores with clear, timely marketing communications for all campaigns and initiatives.
• Support the Commercial team by identifying the most effective marketing solutions for new activity and products.
• Ensure all supplier-funded POS, wraps and screen content meet WHSmith brand guidelines and quality standards.
• Support the marketing workstream for international new store openings, ensuring all POS, screens and communications are delivered accurately and on time.
• Travel internationally when required to support new store openings, campaign implementations, POS reviews or key meetings.
• Raise marketing purchase orders as required and ensure accurate tracking through the PO log to support effective budget management.
• Monitor and evaluate the effectiveness of POS and screen activity using store feedback and available performance data.
• Identify opportunities to streamline processes, improve efficiency and enhance ways of working across international marketing.

Requirements

• You’ll come from a background of dealing with in-store POS / Digital Visual Marketing
• You’ll be familiar with using Excel to create sometimes complex briefs
• You’ll enjoy working with creative artworking teams
• Getting it right first time, with great attention to detail, is a key strength of yours
• The ability to multi-task comes naturally to you, including the workload and performance of your direct report
• You’re happy working at pace and delivering to tight deadlines
• You’re a great communicator at all levels of seniority
• You want to join an ambitious, growing team were there’s plenty of scope for progression

Benefits

• Profit related bonus
• 24 days holiday plus your birthday off
• Pension scheme
• Holiday trading scheme
• And yes – a 4pm finish every Friday