Responsibilities

• Support delivery of the annual marketing plan to drive business growth, with a focus on core products and treatments
• Manage end-to-end marketing campaigns (e.g. Open Days), from briefing through to delivery
• Lead the development of MarComms, working with stakeholders to ensure the brand, products and customer needs are reflected
• Work collaboratively with creative, digital and local marketing teams to deliver integrated activity aligned to business goals
• Evaluate campaign performance and recommend improvements and future opportunities
• Support Local Marketing Managers with artwork creation and provide guidance where needed
• Maintain and update campaign toolkits, best practice guides and the Marketing on Demand site
• Build relationships with internal stakeholders to support cross-functional projects and identify opportunities for up-sell and cross-sell activity
• Contribute to ad-hoc marketing and commercial projects, ensuring delivery to time and budget
• Ensure all marketing activity meets regulatory and ethical standards and reflects Bupa’s values

Requirements

• Degree in Marketing, Business Administration or a related field
• Proven experience in a marketing and communications role, ideally within healthcare, insurance or other FCA-regulated service industries
• Experience managing multi-channel marketing campaigns end to end
• Strong experience working with creative, digital and media teams
• Strong stakeholder management across multiple business units
• Experience managing budgets and using resources effectively
• Strong communication and presentation skills, with the ability to influence
• Sound analytical and numerical skills to support commercial decision-making

Preferred

• Previous experience in a fast-paced service or retail environment is advantageous for supporting the needs of our 360+ dental practices.

Benefits

• The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:
• 25 days holiday, plus the option to buy more.
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance
• Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
• Early access to your earned wages through Wagestream.
• Cycle to work scheme.
• And many more, just ask…
• To find out more about working with us, find us on LinkedIn, Facebook and Instagram.