Responsibilities

• Deliver multi-channel marketing campaigns that support student recruitment.
• Create engaging, persuasive copy tailored to different audiences and channels.
• Build and optimise CRM campaigns, email activity and automated nurture journeys.
• Use data and insights to understand performance, improve conversion and maximise ROI.
• Analyse campaign performance across CRM, Google Analytics and social platforms.
• Work closely with admissions, student recruitment, academics, campus teams and Group Marketing.
• Collaborate with designers to create stand-out digital, print and video content.
• Champion effective use of AI and emerging marketing technology.
• Support open days, outreach activity and recruitment events across our UK campuses.

Requirements

• You’ll be a confident, commercially minded marketer with excellent copywriting skills and a passion for delivering results. You’ll bring hands-on experience in campaign delivery, CRM and email marketing, with the ability to turn data and insights into effective action.
• A natural collaborator, you’ll be comfortable managing multiple stakeholders, juggling priorities and making things happen.
• Excellent written and verbal communication
• Strong attention to detail and organisation
• A creative, audience-focused approach
• Confidence working with data and performance metrics
• Experience with CRM and email marketing, HubSpot experience is a bonus
• A proactive, collaborative and can-do attitude

Preferred

• HubSpot experience is a bonus

Benefits

• Generous Holiday Allocation
• Wellbeing Benefits: Health Cash Plan, Doctorline GP Service, Employee Assistance Programme, Access to Counselling and Cycle to Work
• Staff Discounts & Benefits: access to Accolade, our benefits platform which offers discounts at over 800 retailers!
• Paid Leave: Enhanced Maternity, Paternity and Sick pay.