Responsibilities

• Translate communications strategy into digital storytelling by developing clear narratives, messaging structures and content approaches that guide how CooperVision shows up across digital channels globally.
• Define global web content strategy by establishing content structures, messaging priorities and user journey principles across a multi-market website ecosystem, ensuring consistency and quality across country domains.
• Lead global social media strategy by owning corporate social channels (primarily LinkedIn), defining editorial direction, and ensuring a consistent global voice and presence.
• Define content-led global SEO/GEO/AEO strategy by identifying priority themes, topics and opportunities aligned to how professional and consumer audiences search, and setting guidance for content structure and discoverability.
• Design audience-led digital experiences by guiding content and journeys that meet the needs of both professional (ECP) and consumer audiences, supporting education and commercial pathways.
• Establish global content standards and frameworks by creating messaging architectures, content systems and scalable toolkits that can be adopted and localised by in-market teams.
• Establish digital channel governance by setting principles, standards and guardrails for how content is expressed across web, social and search, and acting as a guardian of the global digital narrative.
• Enable and align markets by providing clear guidance, frameworks and support to regional and in-market teams, ensuring effective localisation while maintaining global consistency.
• Drive insight-led content optimisation by leveraging data and insights to improve content effectiveness, user experience and storytelling clarity, without owning campaign performance.
• Monitor emerging digital marketing communications trends including AI-enabled/ cited content and personalisation and integrate relevant approaches into global content frameworks.

Requirements

• Minimum 7–10 years’ experience in digital communications, content strategy or digital marketing
• Proven experience in a global or regional role within a complex, matrixed organisation
• Experience in healthcare, regulated or B2B environments preferred
• Degree-level education in Business, Marketing or related field
• A relevant digital marketing or communications qualifications
• Strong expertise in digital content strategy, digital communications or content-led marketing
• Proven ability to translate complex strategies into clear, engaging digital storytelling
• Strong understanding of digital ecosystems (web, social, search) from a content and experience perspective
• Experience designing and scaling content frameworks and messaging architectures
• Familiarity with content management tools, specifically BrightEdge (SEO and content optimisation), Sprout Social (publishing and optimisation of social content)