Senior Manager, Brand Experiences
London, UK (Unknown)
Posted 4 weeks ago
Job Summary
Own and evolve Glossier's London flagship experiential program, leading end-to-end in-store events and community partnerships while coordinating cross-functional teams and budgets.
- Own the experiential calendar and go-to-market strategy for each activation
- Build authentic local creative communities in London and translate cultural signals into brand experiences
- Guide cross-functional execution and post-event insights to inform future strategy
Job Description
Responsibilities
- Evolve the experiential vision for Glossier's London flagship, reimagining how physical retail builds community, drives cultural relevance, and creates impactful moments
- Lead the end-to-end strategy and execution of in-store events, activations, and experiential programming, from concept through launch and post-event recap
- Identify and secure culturally relevant partners, collaborators, and community voices aligned with Glossier's positioning across beauty, culture, and community
- Own the experiential and events calendar for the flagship, identifying opportunities tied to brand priorities, store moments, product launches, and cultural trends
- Conceptualize and execute activations that bring the brand to life in-store, ensuring thoughtful guest experience, strong brand storytelling, and alignment across all touchpoints
- Cultivate and nurture community on the ground, building authentic relationships with local creators, organizations, and cultural communities across London
- Drive seamless cross-functional execution by managing workflows across creative, retail, Comms, talent, legal, and digital; keeping timelines, deliverables, and approvals on track
- Lead go-to-market strategy for each experience, ensuring cohesive amplification across owned, earned, and paid channels
- Serve as the primary point of contact for partners, vendors, collaborators, and agencies, managing relationships and execution from kickoff through event day
- Oversee budgets, contracts, and on-site logistics, ensuring efficient use of resources and high-quality execution
Requirements
- 6-8 years of experience in experiential marketing, events, brand partnerships, or community—preferably within beauty, fashion, lifestyle, or culture-driven industries
- Exceptional taste level and cultural intuition—someone who naturally discovers what's next, understands why it matters, and can translate cultural signals into a brand experience
- Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component
- Demonstrated track record of building and being active in communities
- Deep connectivity within London culture, with existing relationships across creative communities spanning food, art, fashion, music, wellness, design, and emerging talent
- Identify opportunities for Glossier to act as a platform for local creatives, founders, artists, and communities—bringing their worlds into ours in ways that create mutual value
- Resourceful builder who can move fluidly between big-picture cultural strategy and hands-on execution. Equally comfortable developing a year-long vision and being on-site making the details happen
- Excellent communication and cross-functional project management skills
- Strategic thinker and creative collaborator who can drive alignment across diverse teams
- Entrepreneurial spirit with a proactive, solutions-oriented approach to problem-solving
Glossier
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
