Responsibilities

• Developing and owning strategic link-building plans across a portfolio of iGaming clients — from research and targeting through to placement and performance analysis
• Sourcing high-quality publications and websites aligned to each client's sector and objectives
• Crafting compelling outreach communications and negotiating placements within agreed budget parameters
• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
• Monitoring third-party spend proactively — identifying overspend risks early and addressing them through effective negotiation
• Managing and developing your direct reports through regular 1-1s, SMART goal setting, performance reviews, and hands-on guidance
• Owning your client accounts end-to-end: transparent monthly updates, strategy sessions, KAM planning, and client meetings
• Presenting campaign insights and performance to clients and internal stakeholders with confidence
• Contributing to agency marketing and growth initiatives — newsletters, blog posts, and client development plans
• You\'ll need to be a confident leader as well as a strong practitioner — someone who can run complex client accounts and develop the people around them at the same time. In iGaming, the margin for error is small: budgets are scrutinised, placements need to stack up commercially, and clients expect a senior point of contact who knows their stuff.

Requirements

• 2+ years' experience in off-page SEO and link-building, ideally agency-side
• Proven line management or mentoring experience — you've developed people, not just worked alongside them
• A strong track record of securing high-quality placements through compelling outreach and effective negotiation
• Proficient with outreach and SEO tools — BuzzStream, Ahrefs, SEMrush, or equivalent
• Experience managing third-party budgets — tracking spend, flagging risks, and negotiating to stay on target
• Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you
• Confident presenting to clients and senior stakeholders — you can hold a room and handle difficult questions
• Comfortable using AI tools to support content production and outreach workflows

Preferred

• Experience in digital PR campaigns
• Solid understanding of SEO or content optimisation
• iGaming or regulated-sector experience — we\'ll get you up to speed if not

Benefits

• Growth opportunities and development through our internal academy, real variety in your work, and a direct impact on major iGaming brands.
• Team training budgets, a Training Academy, an AI-powered learning platform, and a genuine commitment to promoting from within.
• Monthly MVP Award (£100), Values Champion recognition (£25 plus a prize wheel spin up to £100), and an annual Player of the Season award (up to £250).
• Regular Lunch 'n' Learns, quarterly off-sites, monthly socials, two paid volunteering days, an annual charity partnership chosen by the team, and an AI Taskforce putting innovation in everyone\'s hands.