Responsibilities

• Develop integrated marketing campaign strategies and plans aligned to commercial, acquisition and audience growth objectives.
• Lead end-to-end campaign development and delivery across D&AD's learning portfolio, including online and in-person courses, bespoke training and enterprise learning solutions.
• Create audience-led campaign strategies, messaging frameworks, channel plans and customer journeys that reflect different products, audiences and purchase cycles - from free/lower-cost open courses to high-value bespoke learning programmes.
• Manage multiple concurrent campaigns across a diverse product portfolio, ensuring activity is delivered on time, within budget and to a consistently high standard.
• Coordinate cross-functional teams and external agencies to successfully deliver integrated campaigns across owned, earned and paid channels.
• Work closely with the Head of Marketing Campaigns to implement campaign strategies and recommend optimisations based on customer insight, testing and performance data.
• Deliver integrated digital marketing campaigns across email, paid media, social media, website, CRM and content marketing channels
• Manage campaign execution across marketing automation, CRM and paid media platforms, ensuring activity is delivered effectively and on schedule.
• Work closely with CRM and digital teams and agency partners to deliver and optimise digital campaigns, improve customer journeys, segmentation and campaign effectiveness.
• Create website content and pages to support campaigns.

Requirements

• Significant experience in a senior marketing role delivering integrated marketing campaigns for a complex multi-product, B2B organisation
• Proven experience marketing education, training, professional development, membership, learning or service-based products
• Experience marketing both online and in-person programmes, ideally across a range of price points - from self-service consumer products through to premium, consultative or enterprise offerings
• Strong digital marketing expertise across email, paid media, social media, content marketing and campaign optimisation
• Strong understanding of lead generation, CRM, marketing automation and customer lifecycle marketing
• Commercial mindset with experience delivering revenue and growth targets
• Strong analytical skills with experience using campaign data to optimise performance
• Strong copywriting skills, crafting clear, persuasive copy that engages the target audience and stays true to brand voice across channels
• Experience managing marketing budgets and agency relationships
• Excellent stakeholder management and project management skills

Benefits

• D&AD offers a competitive salary, flexible working arrangements, and a comprehensive benefits package. We're committed to supporting the well-being and professional development of all our employees.