Responsibilities

• The website. We are rebuilding it on a modern stack so you can ship landing pages and content without waiting on a developer. Once it is live, it is yours to run.
• Content and organic search. Case studies, guides and education aimed at solicitors and at their clients, produced by you with an AI writing system rather than by a copywriter. SEO/GEO visibility matters, including inside AI search tools, where our buyers increasingly start. We know you’ve succeeded when we win on every prompt and keywords against competitors.
• Lifecycle email. The sequences each audience receives: education for people who are not ready yet, introductions between our products, and re-engagement for the ones who go quiet. Built by you, run by your systems.
• Partner education. Cold outreach to all verticals in our space to introduce, educate and interest them in our services. And regular case studies and education to the firms we already work with is the most efficient marketing available to us.
• A product almost nobody has marketed. One of our products has barely been marketed, and the demand is sitting there. Getting it understood is a proper piece of marketing work, and it is yours from day one.
• Paid acquisition, run and scaled against the cost of a funded loan.

Requirements

• Someone at the learning edge of AI.
• Someone who has personally run these channels rather than briefed agencies to run them, and who has already replaced a good chunk of a marketing team's output with agents and systems they can show us rather than describe.
• AI-native, not just AI-aware.
• Someone who does not care about having a team. You care about getting stuff done, and about the freedom to build, test and kill things quickly instead of pushing work through a slow corporate machine.
• It is learnable in weeks and we will teach you.
• You will need the existing right to work in the UK.

Preferred

• Financial services or regulated marketing experience is a nice-to-have at most.

Benefits

• - London office two days a week, flexible for the right person
• - Share options
• - Pension contributions
• - Private medical cover
• - 25 days' annual leave plus your birthday off
• - Financial support to set up your home office
• - £85,000 to £105,000, with headroom above that for an exceptional candidate