Responsibilities

• Craft the overarching go-to-market marketing approach for Retail and Consumer Services, covering long-range vision, value messaging, target audiences, and growth avenues
• Turn insights gathered from markets and clients into practical marketing roadmaps shaped by emerging trends, buyer needs, and competitor moves
• Build distinctive industry viewpoints and stories that connect EPAM's capabilities to the problems clients face and opportunities in the market
• Team up with business and sales leadership to keep marketing goals and metrics aligned with broader growth ambitions
• Fuel pipeline growth and faster sales cycles by running combined initiatives that back strategic accounts, sizable deals, and cross-selling potential
• Define and bring to life the Retail and Consumer Services offering lineup by pinpointing key solutions and coordinating their rollout
• Head up unified go-to-market efforts spanning thought leadership, marketing campaigns, account-based marketing, digital channels, and events
• Develop collaborative activities with alliance partners to unlock greater ecosystem potential for marketing and demand generation
• Produce sales tools, executive-level playbooks, and thought leadership pieces that reinforce EPAM's standing in the marketplace
• Set up a metrics-driven method for tracking performance, refining campaigns, and evaluating marketing ROI

Requirements

• A decade or more of experience in B2B go-to-market work, industry marketing, or solutions marketing within technology services, consulting, or comparable fields
• Deep familiarity with the Retail and Consumer Services sector, including grasp of market shifts, omnichannel patterns, customer experience priorities, and forces driving digital transformation
• Demonstrated skill in converting business strategy into concrete marketing plans backed by measurable outcomes
• History of shaping positioning, value propositions, and industry-specific messaging for intricate offerings
• Background coordinating combined initiatives spanning content creation, thought leadership, ABM, digital efforts, events, and partnership work
• Confident executive presence with the capacity to serve as a reliable advisor to senior business leaders, sales teams, and client contacts
• Skill in leading cross-functional groups within a global matrix structure and swaying outcomes without formal authority
• Familiarity with technology ecosystems, covering hyperscalers, independent software vendors, and key strategic partners
• A blend of strategic thinking and hands-on execution, guided by data-informed choices
• Strong skills in communication, presenting ideas, and engaging effectively with stakeholders

Benefits

• EPAM Employee Stock Purchase Plan (ESPP)
• Protection benefits including life assurance, income protection and critical illness cover
• Private medical insurance and dental care
• Employee Assistance Program
• Competitive group pension plan
• Cyclescheme, Techscheme and season ticket loans
• Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program