Responsibilities

• Media Investment Planning
• • Drive global media investment governance, scenario planning, and PESO framework implementation to maximize investment effectiveness, consumer relevance, and sustainable growth.
• Ad Operations Data Taxonomy
• • Establish, standardize and govern global ad operations excellence through standardized taxonomy, tracking, and data governance to enable accurate and consistent media performance reporting
• Data, Technology Measurement
• • Scale media measurement and ad-tech capabilities, embedding MMM insights into planning and decision-making while driving best-in-class standards.
• • Codify and deploy data and measurement best practices across markets, and enhance Search performance through dynamic bidding and keyword optimization.
• Finance Reporting
• • Partner with Finance to manage media budgets, governance, forecasting, and reporting processes.
• • Deliver global Search Social performance reporting and support leadership investment reviews with ROI benchmarks and key insights

Requirements

• Significant experience in digital media planning, strategy and / or ad-operations
• Deep expertise managing multi-million-dollar investment budgets including planning, channel allocation and reporting
• Experience building, scaling or managing biddable media operations and / or search operations;hands-on ad platform experience a plus
• Experience with both brand-building and performance marketing channels
• Demonstrated ability to align stakeholders across functions and markets around a common process or way of working
• Proven demonstrable project management, change leadership, and problem-solving skills.
• Excellent relationship builder to upskill, engage and inspire teams
• BSC or Business Degree and / or equivalent media experience

Benefits

• An industry-competitive salary and benefits package, including company bonus.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.