Responsibilities

• Manage strategic planning and relationships with key stakeholders, keeping sales alignment at the heart of everything.
• Plan and execute regional events, trade shows, and webinars, owning vendor relationships, logistics, and ROI.
• Drive regional campaigns and programs for demand and revenue, using generative AI tools to accelerate content creation.
• Support partner programs with resources, training, and hands-on guidance to identify joint marketing opportunities.
• Partner with sales to build and roll out an account-based marketing program across the UK.
• Manage the regional marketing budget, ensuring efficient resource allocation and strict adherence.
• Establish and track KPIs to measure the effectiveness of field and partner marketing initiatives.
• Analyze market data to identify opportunities, assess campaign performance, and evaluate the competitive landscape.

Requirements

• 5+ years of marketing experience with demonstrated success in field and partner marketing for B2B SaaS companies. Event and tradeshow organisation experience is essential, not optional.
• Proven expertise in field and partner marketing with strong operational mindset and the ability to execute flawlessly.
• A track record of success partnering with sales teams to hit shared goals and build lasting alignment.
• Experience managing external vendors and agencies, keeping projects on track and budgets tight.
• A data-driven mindset with demonstrated ability to interpret data and use AI-powered tools to understand intent and optimize campaign performance.
• A KPI-focused approach with a crystal-clear understanding of how to deliver ROI from your activities.
• Self-starter energy: you identify and resolve issues proactively, take ownership of outcomes, and prioritize quality without being asked.
• Fluent English language skills and willingness to travel as needed.
• To be considered for this role, candidates must have the legal right to work in the country of employment.

Preferred

• Hands-on experience with marketing automation and insight tools such as HubSpot's AI content assistant, predictive lead scoring, Lightdash, Salesforce, and Gong's AI conversation intelligence.
• Comfort working in a matrix marketing organisation and collaborating effectively across functions.

Benefits

• Flexible and hybrid working – our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
• Professional development budget – get dedicated time, resources, and budget to build the skills for your career path.
• Structured feedback process – Lucanet Engage supports your personal and professional development through regular dialogue.
• Paid volunteer days – take the time to volunteer, alone or with your team, for causes you care about.
• Health and wellbeing support – access company wellbeing programs, sport subsidies, and mental health support through external partners.
• Paid vacation days – take 28 days a year to rest, travel, and recharge.