Responsibilities

• Own the NER target account marketing strategy, partnering closely with Enterprise AEs, SDRs, and sales leadership to build and execute account-specific plans that drive engagement, opportunity creation, and pipeline acceleration
• Design and run multi-touch ABM programmes across named and tiered accounts — combining personalised content, digital advertising, direct outreach, and events to move buying groups through the funnel
• Collaborate with cross-functional GTM teams to identify and adapt content for ABM campaigns, ensuring messaging is relevant to specific buyer personas and verticals
• Track and report target account engagement, MQL activity, SQL conversion, and opportunity creation and influence; analyse results and continuously optimise for pipeline impact
• Partner with Enterprise AEs to build strategic engagement plans for priority accounts and ensure full alignment on marketing touchpoints
• Plan and execute regional customer and prospect events of varying scale — from large-scale conferences to intimate executive roundtables — with full ownership of logistics, agenda, speaker recruitment, and post-event follow-up
• Use events strategically as part of broader ABM and demand generation plays, ensuring every event ties back to pipeline goals and target account engagement
• Manage event budgets and vendor relationships, keeping spend on track and maximising ROI
• Take complete end-to-end ownership of the NER marketing pipeline — from programme design through to revenue contribution reporting
• Build and manage multi-channel demand generation programmes including Pay-Per-Lead (PPL) campaigns, paid social, email marketing, and webinars

Requirements

• 5–7 years of B2B demand generation and field marketing experience in enterprise SaaS or technology
• Demonstrated, in-depth expertise in Account-Based Marketing (ABM) with a proven track record of delivering measurable pipeline results from target account programmes
• Proven experience planning and executing regional events end-to-end, from large-scale customer conferences to executive engagements
• Experience owning the pipeline targets for the region and optimizing towards them
• Experience managing field marketing budgets and working across multiple simultaneous programmes, teams, products
• Demonstrated partnership with sales
• Bachelor's degree in Marketing or related field; MBA a bonus

Preferred

• MBA a bonus

Benefits

• Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• Generous PTO offerings (region dependent).
• Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid time to volunteer through Planview’s Force for Good Week.
• Employee Referral bonus program.
• Weekly office lunches for hybrid team members and social events.
• Flexible work hours/environment.