Senior F1 Partnerships Director at VML LIVE | London, UK

Senior F1 Partnerships Director

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Owns end-to-end F1 hospitality delivery for a flagship automotive client, turning strategy into premium guest experiences and measurable impact across global races.

Own the end-to-end hospitality programme vision and standards for F1, coordinating across producers, logistics, and partner teams.
Lead flagship client relationships and multi-market programs to deliver flawless guest experiences and post-event value.

Job Description

Act as a senior client lead across multiple F1 client accounts, with primary ownership of a flagship global automotive client
Build trusted, strategic relationships with senior stakeholders—understanding their business priorities, partnership objectives and guest expectations
Work closely with our Head of Motorsport to provide proactive counsel on experience design, F1 best practice and partnership value, constructively challenging thinking when needed
Serve as the escalation point for all guest programme and hospitality r-elated matters across the F1 season
Lead the vision, quality standards and creative ambition for all F1 guest & hospitality programmes across VML Live
Set the benchmark for premium guest experiences - across logistics, VIP services, programme design, cultural relevance, onsite execution and post event- measurement
Ensure all programmes reflect best in- class delivery, seamless operations and brand-defining moments for guests
Have a clear understanding of hospitality opcons at each F1 race and be able to support with strategic recommendacons based on client needs.
Continuously evolve our F1 hospitality product through innovation, technology, data and insight, working collaboratively with VML experts in our data, experience design and consulting teams
For your primary automotive client account, lead a team of 4, planning and delivering best in class premium experiences for our client at most F1 GPs in 2026. Travel and on-site presence is a key requirement of this role, and we operate a rota system to ensure all programmes and activations are staffed appropriately to ensure flawless delivery for our client.

Significant experience in premium sports hospitality, experiential delivery or partnership activation—ideally within Formula 1 or global motorsport
Demonstrated ability to lead multimarket, high-value hospitality programmes with an exceptional eye for detail and guest experience
Strong understanding of the F1 ecosystem, paddock operations, hospitality environments, rightsholder structures and key supplier contacts
Proven success in senior client facing roles, with the gravitas to influence C-suite stakeholders
A natural relationship builder capable of navigating complex stakeholder environments
Skilled in managing and motivating cross functional- teams, both directly and in a matrix environment
Commercially astute, with experience managing large budgets and identifying efficiencies and growth opportunities

A natural relationship builder capable of navigating complex stakeholder environments
Skilled in managing and motivating cross functional- teams, both directly and in a matrix environment

VML LIVE

VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. VML Live brings you to the edge of your seat. We believe in the power of connection. Between brands, people and the moments that make them feel alive.

Founded in 1993

London, England, GBR

113 employees (38 in marketing)

www.vml.com/expertise/sport-experiential-entertainment