Responsibilities

• Define and launch Neko's global brand strategy and positioning - including visual identity system, tone of voice, and messaging architecture — ready to scale across Sweden, the UK, and the US.
• Work closely with the CMO, marketing, growth and product teams to ensure the brand narrative drives the funnel, carrying the same clarity and conviction through to search and performance marketing.
• Lead brand strategy for the New York market entry, approaching it with sensitivity to where that market is in its relationship with preventive health - whether familiar territory or somewhere we need to bring people with us.
• Identify the partnerships and collaborations that place Neko inside the spaces where our audience already invests in themselves, making the brand feel necessary and immediate.
• Build an ambassador and talent strategy around the right people - not just well-known, but credible, precise and genuinely aligned with what Neko stands for.
• Develop a social presence led by human stories: early detection moments told in the voices of the people they happened to, creating the conditions for organic advocacy that no paid campaign can replicate.
• Make icons of Neko's clinicians - putting real faces, real expertise, and real trust at the center of the brand in an era of wellness noise and misinformation.
• Build and hire the core brand team: brand leads, strategists, communications planners, content leads - the best people, brought together often enough to do their best work.
• Establish brand governance and a measurement framework - tracking awareness, consideration, and sentiment.