Senior Digital Marketing Manager, European Hotels
London, UK (Unknown)
Posted 2 days ago
Job Summary
Own the end-to-end digital growth and performance marketing for the Miiro portfolio, translating commercial priorities into digital objectives, channel strategies, and measurement frameworks.
- Lead the digital strategy and brand.com growth across the portfolio
- Establish portfolio-wide measurement, analytics, and performance improvements
Job Description
Responsibilities
- Lead Digital Strategy & Brand.com Growth
- Support the development of Miiro's annual digital marketing strategy and lead its execution across the portfolio.
- Translate commercial priorities into clear digital objectives, channel strategies and investment plans.
- Forecast Brand.com performance and identify opportunities to drive direct revenue growth.
- Manage digital marketing budgets, forecasting and investment allocation.
- Monitor key commercial and digital performance metrics and provide strategic recommendations to stakeholders.
- Drive Performance Marketing Excellence
- Define and lead the paid media strategy across Paid Search, Performance Max, Paid Social, Display and Metasearch.
- Oversee agency planning, execution and optimisation while holding partners accountable for results.
- Evaluate customer acquisition costs, return on advertising spend (ROAS), incrementality and overall marketing effectiveness.
Requirements
- Significant digital marketing experience, ideally within hospitality, travel, lifestyle or consumer brands.
- Proven success developing and implementing digital growth strategies.
- Strong knowledge of paid media, SEO, website optimisation, CRM and digital analytics.
- Experience managing agencies and driving performance through clear objectives and accountability.
- Excellent understanding of Google Analytics, Google Tag Manager and Looker Studio.
- Experience in attribution modelling, conversion measurement and marketing effectiveness analysis.
- Strong commercial acumen and a track record of driving revenue growth.
- Confidence presenting insights and recommendations to senior stakeholders.
- Outstanding communication, project management and stakeholder engagement skills.
InterGlobe UK
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
