Senior Digital Marketing Executive (Subscriptions) - part-time
London, UK (Hybrid)
Posted 2 days ago
Job Summary
You will own subscriber growth and retention efforts across the full lifecycle, lead pricing and conversion experiments, and work with editorial, marketing and audience insights teams to maximise growth and engagement.
- Own subscriber lifecycle metrics and growth targets
- Lead pricing, offers and conversion testing initiatives
- Collaborate with editorial and marketing to focus on the most effective growth opportunities
Job Description
Responsibilities
- Own subscriber acquisition, retention and growth targets with clear KPIs
- Lead subscription performance reviews and trading discussions
- Develop and optimise pricing, offers, promotions and conversion journeys
- Shape subscription and paywall strategies through data-led decision making
- Manage the full subscriber lifecycle, from acquisition through to retention and win-back
- Identify and reduce churn through insight-driven improvements
- Oversee acquisition activity across channels (email, website, radio, podcast, social media, events)
- Explore new opportunities for audience and subscription growth
- Partner with editorial and content teams to maximise subscriber engagement
- Lead audience insight and research initiatives
Requirements
- A strong understanding of acquisition funnels, retention, churn and customer lifetime value
- Experience of working with marketing and data teams
- Confidence to make commercial decisions on pricing, offers and conversion
- A data-led, test-and-learn approach
- Strong communication and stakeholder management skills
- Personal Christian faith and commitment to Premier’s mission to help people encounter God through media.
Preferred
- Experience in publishing, magazines or media is desirable, as is knowledge of the UK Christian community.
Benefits
- Competitive Salary And Benefits Package
- Flexible, hybrid working arrangements based on the requirements of the role
- 25 days’ annual leave plus UK bank holidays (pro rata for part-time roles)
- Additional leave on your birthday
- Contributory pension scheme
- Life Assurance scheme
- Employee Assistance with online GP scheme
- Eye care scheme
- Enhanced Family leave and Pay
- Mission-Driven Work: Take the opportunity to make a tangible impact by contributing to a mission that reaches millions of people.
Premier Christian Communications
Premier Christian Communications is a flourishing multi-media organisation including radio, magazines and interactive websites with on-demand video and audio. Premier exists to enable people to put their faith at the heart of daily life and bring Christ to their communities. We support people on their faith journey and help them put their faith into action by providing spiritual nourishment and resources.With an audience of more than one million people every week across the different media platforms, Premier represents a strong Christian voice in the UK. Part of what we do is to campaign on issues of concern to all Christians. Recent campaigns have included e-safety (SafetyNet), slavery (Not For Sale) and the ongoing issues with ISIS (Stop the Genocide), bringing the Christian voice to those in power.On Radio: Premier Christian Radio nationally on DAB Premier Praise on national DABPremier Gospel on DAB in London and Surrey There is an app for smartphones and all stations can be listened to online. In print Premier Christianity helps you to connect with God, culture and other Christians through articles, features and interviews. Premier Woman Alive is a lifestyle platform that supports Christian women in the often-tumultuous journey of faith. Through our print and digital magazine, website and podcast we inspire and support you to draw close to God and to live out your beliefs.Premier NexGen and NexGen Pro provide ideas, resources and guidance for those who work in children’s and youth ministry. Onlinepremier.org.uk is the content gateway to all Premier brands, reflecting our news, broadcast and print content, plus many free resources.Premier Lifeline - a confidential telephone helpline for support and prayer on 0300 111 0101Premier Jobsearch - for those looking for roles in the Christian, Charitable or Caring sectors. Premier Digital - inspires and equips Christians with digital technology.
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Senior Digital Marketing Executive (Subscriptions) - part-time
Premier Christian Communications · London, UK · Hybrid
