Senior Designer, Marketing

London, UK (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the visual storytelling and design leadership for IMG’s pitches, campaigns, and brand activations, translating briefs into editorial-quality creative that drives commercial impact across multi-channel touchpoints.

  • Campaign creation & storytelling: lead concepting, ideation, and editorial design for pitches, RFPs, and campaigns.
  • Brand systems & visuals: establish scalable design systems and maintain IMG’s identity across presentations and assets.
  • Leadership & collaboration: mentor designers, partner with strategy, production, and senior stakeholders to shape direction and ensure timely delivery.

Job Description

Responsibilities

  • Lead the creative development of commercial pitches, RFPs and marketing campaigns
  • Translate complex commercial strategies into visually compelling narratives with editorial flair and attention to detail
  • Establish and evolve visual identities, campaign toolkits and scalable design systems across multiple touchpoints
  • Mentor and support a team of designers, providing guidance, feedback and creative leadership across all projects
  • Develop conceptual campaign ideas and activations that help clients achieve commercial and audience objectives
  • Maintain and evolve IMG’s brand identity across all presentation materials, ensuring consistency and quality
  • Collaborate closely with senior stakeholders, industry-leading strategists, marketers, and production teams to interpret briefs and shape visual direction
  • Maintain a strong understanding of sport culture, brand trends, fan engagement and emerging design practices
  • Present and articulate creative thinking confidently internally and externally
  • Ensure all creative output is executed to the highest standard, balancing innovation with commercial effectiveness

Requirements

  • 6+ years’ experience in graphic design, brand design or creative communications, ideally within sport, entertainment, agency or commercial marketing environments
  • Strong portfolio demonstrating expertise across pitch design, campaign identity, storytelling, editorial graphics and brand systems
  • Proven experience working on global pitches, commercial presentations that win business and commercially driven creative projects
  • Exceptional typography, layout and visual storytelling skills with strong attention to detail
  • Ability to think conceptually and strategically, turning insights into creative ideas and design narratives
  • Advanced proficiency in Adobe Creative Suite, particularly InDesign, Photoshop and Illustrator; motion and Figma experience is advantageous
  • Strong understanding of brand development, campaign rollouts and multi-platform creative execution
  • Experience working with various form of AI and collaborating within fast-paced, deadline-driven environments with excellent communication and presentation skills

Preferred

  • You are highly creative, commercially aware and culturally connected
  • A natural visual storyteller who knows how to turn ideas, strategy and raw content into beautifully crafted narratives
  • Highly organised, thrive in high-pressure environments, staying calm, focused and sharp when deadlines are tight
  • Proactive, collaborative and capable of leading projects with confidence and clarity
  • You combine strategic thinking with exceptional craft and execution
  • Detail-obsessed but never lose sight of the bigger commercial picture
  • You are passionate about storytelling and the power of design to influence audiences and drive impact, not just look good
IMG logo

IMG

IMG is a global sports & culture company. We work with organizations, rightsholders and our owned properties to leverage the intrinsic value in their assets, brands and fandom.

Founded in 1960
Brentford, England, GBR
5.4K employees