Own the CRM and Salesforce Marketing Cloud platform for GOSH Charity, driving audience-led email experiences and governance to lift engagement and retention.

• Lead and develop GOSH Charity's CRM and email marketing approach, delivering audience-focused, insight-led supporter communications.
• Act as the organisation's Salesforce Marketing Cloud specialist, taking a hands-on role in campaign builds, journey management, segmentation, testing and platform optimisation.
• Work closely with fundraising, communications and digital teams to understand campaign objectives and translate them into effective CRM activity.
• Build and optimise automated journeys and email campaigns, ensuring communications are personalised, timely and deliver measurable results.
• Own and develop the CRM roadmap, identifying opportunities to improve supporter journeys, automation, personalisation and campaign performance.
• Use testing, reporting and audience insight to continually improve engagement, conversion and supporter retention.
• Build strong relationships with stakeholders across the organisation, providing CRM expertise, challenging constructively where needed and helping teams make the most effective use of Marketing Cloud.
• Lead CRM projects, working with agencies, technical teams and internal stakeholders to deliver improvements and new capabilities.
• Ensure all CRM activity complies with governance, consent and data protection requirements.
• Line manage and develop a CRM Executive, creating a collaborative and supportive team environment.

• Recent, hands-on experience using Salesforce Marketing Cloud, including campaign creation, Journey Builder, audience segmentation, automation and campaign optimisation.
• Strong experience planning, delivering and optimising CRM and email marketing campaigns with measurable results.
• Experience developing lifecycle journeys, automated communications and personalised supporter or customer experiences.
• Excellent stakeholder management skills, with experience working across multiple teams to influence campaign planning, manage competing priorities and build trusted relationships.
• Experience translating business objectives into effective CRM campaigns and technical Marketing Cloud solutions.
• Strong understanding of CRM reporting, testing, optimisation and performance measurement.
• Experience using data and insight to improve engagement, conversion and supporter retention.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Experience managing or developing team members.
• A collaborative, proactive and solutions-focused approach, with the confidence to challenge constructively and drive continuous improvement.

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.