Responsibilities

• Support the end‑to‑end campaign lifecycle, from briefs through to deployment, performance reporting, and insight sharing; briefs clearly understood, executed accurately, and reflected in CRM builds.
• Maintain operational excellence across CRM delivery; high first‑time QA pass rates; accuracy across email and SMS campaigns.
• Enhance CRM templates and operational processes to improve speed, accuracy, and scalability; maintain excellence.
• Partner with CRM Managers, Brand & Creative, Insights and Ecommerce during briefing; ensure objectives, audiences, test hypotheses, and success metrics are defined and translated into build/segmentation requirements.
• Support campaign testing setup, including segmentation, A/B tests and holdouts; tests implemented, documented, and QA’d within CRM builds.
• Own and prioritise the weekly CRM build schedule; balance workload and trading priorities to align with the commercial calendar.
• Build and quality assess CRM campaigns within Ometria, using approved templates and modular components to deliver email and SMS campaigns at pace and to standards.
• Produce post‑campaign and weekly reports, analysing performance across KPIs (DPE, CTR, orders, CVR, test results); highlight outcomes; flag learnings, risks, and optimisation opportunities.
• Ensure reporting outputs close the loop back to briefing; contribute to a feedback cycle; embed learnings into briefs, templates, and execution standards.
• Monitor campaign performance and deliverability; flag issues and work with stakeholders to resolve.

Requirements

• An experienced CRM Executive with hands-on experience building and QA’ing email and/or SMS campaigns within a CRM or ESP platform (Ometria experience preferred).
• Ideally previous management experience, or keen to enter a managerial level position.
• Highly detail‑oriented, with a strong track record of delivering accurate, high‑quality campaign execution and strong QA outcomes.
• Comfortable managing multiple deadlines, able to prioritise workload effectively in a fast‑paced trading environment.
• Collaborative and relationship‑driven, with experience working closely with Brand, Creative, and commercial teams.
• Data‑literate and performance‑focused, confident interpreting campaign metrics and drawing meaningful insights from performance reports.
• Process‑minded, with an interest in improving templates, ways of working, and workflows to support efficiency and scalability.
• Proactive and accountable, with a strong sense of ownership over campaign delivery and operational standards.
• Customer‑focused and commercially aware, motivated by delivering CRM activity that supports both customer experience and business performance.

Preferred

• Ometria experience preferred.

Benefits

• Competitive salary & targeted annual bonus scheme.
• Generous Boden clothing allowance!
• 30% discount on all current clothing ranges.
• 25 days Holiday annually, plus Bank Holidays.
• Online Portal with an array of discounts on retail & entertainment.
• Virtual GP Service for you and your household!
• Free onsite parking and subsidised café.